Critical Customer Infrastructure
April 10, 2020

Critical Customer Infrastructure

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Business

Overall Satisfaction with Segment

Segment is used across our entire organization to centralize the collection and dissemination of user data.

Pros

  • Allows us to install many different apps with just one snippet.
  • Handles warehousing of analytics and user data well.
  • Allows to create attributes based on calculating data from other user attributes.

Cons

  • Cost - most of the functionality is only available on Business tier.
  • Support could be better.
  • Greater data-driven decision making.
  • Ability to trigger better marketing strategies using customer data.
Slow.

Do you think Twilio Segment delivers good value for the price?

Not sure

Are you happy with Twilio Segment's feature set?

Yes

Did Twilio Segment live up to sales and marketing promises?

Yes

Did implementation of Twilio Segment go as expected?

No

Would you buy Twilio Segment again?

Yes

Where user data is an important part of your analytics stack, where you use lots of different tools and want to have consistent data transmission between tools.

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