Developer and business unit-friendly data collection tool
April 10, 2020

Developer and business unit-friendly data collection tool

Justin Collier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Segment

We use Segment to easily ingest all of our user analytics data and distribute it to data warehousing and various analytics platforms such as Google Analytics and Mixpanel. Without Segment we would have had to create custom components in our web client for each of these services and write even more software behind the scenes to collect data from these platforms for central storage.
  • Ease of Use
  • Developer Documentation
  • Diversity of Integrations
  • Pricey at scale
  • Segment saved many developer hours by only needing to implement one user analytics data ingestion solution and allowing non-developers the tooling they need to move the data anywhere else they want.
Segment is far more versatile than Mixpanel alone. We still use Mixpanel, but it wouldn't be nearly as useful without Segement.
They are also quick to reply, have excellent documentation and have useful forums for discussion with other users and product developers.

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Segment is a perfect tool if your organization is asking client-side software application developers to make user analytics data available to multiple teams with different use cases. Segment makes it easy to get data that is useful for UI/UX design teams, marketing and business units all to the appropriate places without sacrificing accuracy or resolution.