Seismic is a great tool to house your marketing content
June 29, 2019
Seismic is a great tool to house your marketing content
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Seismic
Seismic is being used across the entire organization. Seismic allows us to store, share, and update all of our marketing materials, presentations, and insights in one place. It also allows users from other departments to access these materials and share them with clients via LiveSend or Outlook plug-in.
Pros
- Has automatic updates through shared slides. A shared slide can be accessed by all users. Once you update the shared slide at the master level, that update flows through everywhere that the shared slides exist.
- Tracking through the Seismic Outlook plugin. You can attach materials from Seismic to your Outlook email. The sender of the email will be able to see individual user activity in Seismic.
- Seismic Outlook plugin. You can add multiple recipients to your email. The Seismic Outlook plugin will recognize that the email contains a Seismic link, and offers you the option to send “Individual Emails” or a “Group Email.” This is great if you don't want your email to look like a mass send.
Cons
- Customer support. There are power users at our firm. However, there is no one at Seismic we can contact when our power users don't have the answers.
- LiveSend. We have run into issues when sending multiple assets. The email template needs a refresh.
- As a content manager, figuring out how to tag content so it shows up where you want it to can be confusing.
- Updating files. The update is not immediate, it takes anywhere from 3 to 5 minutes for a piece to get updated to production.
- Positive impact. Being able to do automatic updates through shared slides has increased efficiency and decreased errors in our materials.
- Positive impact. More automation is on the way, which will free up our time to spend on the distribution of content.
Comments
Please log in to join the conversation