Overall Satisfaction with SEMRush
Often we utilize SEMRush for a broad range of things related to digital marketing. The most important tool by far for my day-to-day job is the keyword ranking tool, since it's imperative that I can consistently demonstrate that we are outperforming competitors in search. The website SEO tool is useful as well but should be utilized with a grain of salt. We fixed quite a few small issues using suggestions from SEMRush, but it crawls pages that are set to noindex, so it often finds issues that aren't relevant to your actual ranking.
- Great UI, everything is completely clear and readily available.
- Multiple projects make it much easier to track and work with multiple websites seamlessly.
- The social media tool allows me to save money on other subscriptions, like Buffer.
- $100/month is steep, and a waste of money in my opinion if you aren't going to really milk as much usefulness out of the product as possible.
- Like most tools, traffic is reported incorrectly on competitors' websites since that data isn't publicly available.
- Crawler leaves a lot to be desired from an accuracy standpoint.
- SEMRush had a clear effect on our websites overall ranking. I was able to make a clear backlink plan that resulted in several high authority backlinks and a few featured blog entries.
- SEMRush made it MUCH easier to follow what areas of the market our competitors were focusing on.
- Moz and Buffer
SEMRush is a sort of one-stop-shop for SEO and SEM purposes. Moz is a great tool for website evaluations and backlink pursuit, but it is limited in its ability to actually make marked improvements to your website. Buffer is a great social media management tool, but it has absolutely no website facing assistance. SEMRush contains everything that both tools have, without sacrificing any functionality.