Best in the business
April 09, 2021

Best in the business

Bailey Witt, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Semrush

As a marketing agency, we use Semrush for SEO analysis and strategy formulation for ourselves and all of our clients. Search engine marketing is one of the most difficult and most time-consuming initiatives for all of our clients, but Semrush helps us find the data we need on our clients and their competitors' websites to help improve our clients' websites and positioning in search results.

As a side benefit, we also have used Semrush as a social media posting tool, so that we don't have to pay additionally for something like Hootsuite.
  • Semrush is the cream of the crop in terms of comprehensive search engine data. It is excellent for keyword research and understanding how many people search for a term, how difficult it is to rank for the keyword, how much it would cost to run ads for, and also see what websites currently rank for that word. Semrush provides suggestions for related keywords all from one seed keyword, which makes it an efficient process.
  • Semrush is great for identifying technical SEO issues on our clients' websites. It has its own crawler which checks all pages for areas to improve or fix errors and issues to follow best practices in SEO. It helps uncover these issues that otherwise would take forever to find by skimming the site manually.
  • Semrush helps us analyze competitor websites, with data on keywords, pages, traffic metrics and trends, and even will show some of their ads.
  • There's not a lot that Semrush could improve on. The biggest annoyance is that the plan we have only allows one user. As an agency, we can only still have 1 person logged in using it at a time.
  • The Semrush social media poster has not worked very well lately. It doesn't seem to connect to Facebook accounts even if our Facebook Business Manager has access to our clients' pages with Admin access, we cannot post through Semrush anymore.
  • In the Keyword Magic Tool, it often will not show metrics for the seed keyword that you put in, it will only show variants, which makes it confusing sometimes, or difficult to find the search volume for a specific keyword.
  • Keyword Magic Tool: this is one of the best tools out there for keyword research.
  • Site Audit: This helps us make sure we are following technical best practices on our clients' websites and alerts us when something urgent needs fixed.
  • Position tracking: this helps us track keyword positions for our clients' websites and report on them on a monthly basis.
  • On-page SEO checker. You can put in any URL and a keyword and it will tell you what you could improve on that page, by looking at what you're missing or could do better. This is based on the pages that already rank well for this key term.
  • We simply would not be able to do our jobs as a digital marketing agency without Semrush, so the ROI is incredible.
  • This software is a no-brainer for agencies because it is so powerful and has so much data to make decisions and improve clients' websites, which creates positive ROI.

Do you think Semrush delivers good value for the price?

Yes

Are you happy with Semrush's feature set?

Yes

Did Semrush live up to sales and marketing promises?

Yes

Did implementation of Semrush go as expected?

Yes

Would you buy Semrush again?

Yes

Semrush is the ultimate keyword research tool. It has a "magic tool" that shows metrics for every keyword that is searched, and it can easily be filtered to show exactly what you're looking for, such as questions, or variants with a similar word in it. Easily export keywords from competitors into a spreadsheet or add them to a keyword manager list to stay organized.

Semrush helps us create great reports for our clients as it tracks site health and technical issues, keyword positions, search engine visibility, and much more, all easily exportable to a PDF or even a custom report.

Semrush Feature Ratings

9.7
Keyword analysis
10
Backlink management
9
SERP ranking tracking
10
Page grader
10
Competitive analysis
10
Site audit / diagnostics
10
Site recommendations
9
Task management
Not Rated
Local SEO
9
Social SEO
7
Mobile SEO
Not Rated
Global SEO
Not Rated
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated