Sendinblue - The Cheaper (and better) Alternative to Mailchimp
March 08, 2016
Sendinblue - The Cheaper (and better) Alternative to Mailchimp
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with SendinBlue
I use SendinBlue on my own currently and it is being used to advertise new products, product discounts and new blog posts. It helps
to keep our current customers informed in a way that's more cost effective and easier to create than postal marketing.
to keep our current customers informed in a way that's more cost effective and easier to create than postal marketing.
- SendinBlue is able to create professional looking HTML emails. This means that our email are answered more often than when we send text only emails.
- SendInBlue has a fantastic reporting system that is able to tell me who has read email, who has clicked on certain links. With this information, we are able to target those customers that are interested in certain categories of products.
- Although I do have HTML and CSS knowledge, SendinBlue allows me to create emails without using that knowledge making it extremely easy to use.
- One thing that could change is the ability to have images alongside each other. I can do this, but the gaps between them are quite large.
- A/B Testing could be an added feature but when we previously had it with MailChimp, we didn't really use it that much on our small email database.
MailChimp was much more costly than SendinBlue. We have a database of aorund 20,000 emails across 3 websites which came to around £110 per month with MailChimp. Because Sendinblue works off email credits, we were able to reduce our spend to £30-£40 per month depending on how many emails we send.
SendinBlue does have a few less features than MailChimp but those are probably more suited to full Marketing Teams that require a deeper insight into customer activity, whereas I am the general website manager who wouldn't have the time, or need, for deeper knowledge with a email database of our size.
SendinBlue does have a few less features than MailChimp but those are probably more suited to full Marketing Teams that require a deeper insight into customer activity, whereas I am the general website manager who wouldn't have the time, or need, for deeper knowledge with a email database of our size.
Brevo Feature Ratings
SendinBlue Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
The support I received when asking about upgrading our account was the only support I've and I was able to get the response that I needed.
Using SendinBlue
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Organising the different parts of the email
- Getting reports after sending the email.
- None, it is all very easy to use.