Sendinblue - The Cheaper (and better) Alternative to Mailchimp
Nathaniel Bradley | TrustRadius Reviewer
March 08, 2016

Sendinblue - The Cheaper (and better) Alternative to Mailchimp

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SendinBlue

I use SendinBlue on my own currently and it is being used to advertise new products, product discounts and new blog posts. It helps
to keep our current customers informed in a way that's more cost effective and easier to create than postal marketing.
  • SendinBlue is able to create professional looking HTML emails. This means that our email are answered more often than when we send text only emails.
  • SendInBlue has a fantastic reporting system that is able to tell me who has read email, who has clicked on certain links. With this information, we are able to target those customers that are interested in certain categories of products.
  • Although I do have HTML and CSS knowledge, SendinBlue allows me to create emails without using that knowledge making it extremely easy to use.
  • One thing that could change is the ability to have images alongside each other. I can do this, but the gaps between them are quite large.
  • A/B Testing could be an added feature but when we previously had it with MailChimp, we didn't really use it that much on our small email database.
  • Send in Blue has had a positive impact on our ROI with increased sales.
  • SendinBlue has saved us £70 per month from £110 with MailChimp to around £30-£40.
  • We are able to more quickly create campaigns than with MailChimp
MailChimp was much more costly than SendinBlue. We have a database of aorund 20,000 emails across 3 websites which came to around £110 per month with MailChimp. Because Sendinblue works off email credits, we were able to reduce our spend to £30-£40 per month depending on how many emails we send.
SendinBlue does have a few less features than MailChimp but those are probably more suited to full Marketing Teams that require a deeper insight into customer activity, whereas I am the general website manager who wouldn't have the time, or need, for deeper knowledge with a email database of our size.
SendinBlue is well suited to small to medium businesses with a small marketing budget. It is considerably cheaper than MailChimp and very easy to use. It may not work as well in larger organisations where heavy customisation is sometimes required.

SendinBlue Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Mobile optimization
10
Email deliverability
10
List management
10
Triggered drip sequences
Not Rated
Standard reports
10

SendinBlue Support

I had contacted customer support regarding adding extra credit to my account. I was able to get a response within 24 hours from someone who knew what they were talking about.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
The support I received when asking about upgrading our account was the only support I've and I was able to get the response that I needed.

Using SendinBlue

The SendinBlue system is overall very usable for beginners and experienced marketers alike.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Organising the different parts of the email
  • Getting reports after sending the email.
  • None, it is all very easy to use.

SendinBlue Reliability

They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.