The Best Email Marketing for Small Businesses
April 19, 2018

The Best Email Marketing for Small Businesses

Tim Sleeper | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with SendinBlue

SendinBlue was used to manage our company's email marketing campaigns. We would collect email addresses on the site and then build and send weekly emails through SendinBlue. SendinBlue was great and was very user-friendly in how it reported user open, rejection, read, and click stats. It helped us see where we could improve our email marketing using the stats given.
  • It has a great array of stats given. It will tell you how many open the emails, unsubscribe, and even what links they click. These are all easily found and are useful in changing marketing strategies.
  • It's very user-friendly. SendinBlue was the first email list product I used and it was very easy to get it set up and start a campaign.
  • SendinBlue also has a very good pricing structure. Our company was able to use the free tier for a while before upgrading. This makes it easy for smaller businesses to make use of email marketing without requiring a lot of upfront costs.
  • The customer support could use some improvement. When our company moved to SendinBlue, we already had a large email list to import. SendinBlue had to verify the list to ensure it was legitimate which is fine, but we received no email notification of needing verification and I didn't know until I tried sending an email. Everything up to that point indicated that the account was fine.
  • The email design feature could also use some work. It's fairly simple in it what it offers and I would have liked to see more content features. It would also be nice if they added a feature to preview the email on a mobile device.
  • We used SendinBlue to market our blog posts and after a bit of tweaking the campaigns according to the results, we ended up getting about a 10% increase in hits to our blog articles. SendinBlue was great for increasing traffic to our blog posts and it was really helpful in being able to create an email campaign that works well.
  • Mail Chimp
When looking at a mailing list service, we looked at MailChimp and SendinBlue. SendinBlue was picked primarily because of the features it offered in the free tier. SendinBlue had more to offer without having to pay more for it. It also integrated well into our Wordpress site which was a must. The user-friendly aspect of SendinBlue was also miles better than MailChimp.
SendinBlue is great for simple email marketing, especially for small businesses. It's very easy to get the account setup and create an email compared to other services like MailChimp. It's also very user-friendly for those who may not be technically savvy. If you have a much larger scale email list or regularly import lists from outside SendinBlue, then you may want to look elsewhere. SendinBlue is great if you stay within the system, but can cause trouble if you import email lists outside of the system.

Sendinblue Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports

Using SendinBlue

Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • The email campaign creator worked great. It was very easy to get an email created and it walked you through the steps very well. I feel like those not familiar with technical software would find SendinBlue easy to use.