Sendinblue adapts to the needs of segmenting and evaluating customers
May 03, 2021

Sendinblue adapts to the needs of segmenting and evaluating customers

Gregory Thomas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Sendinblue

With Sendinblue's internal customer evaluation system, it has been very quick to identify which potential customers are most likely to rent our product. This tool is excellent to delimit the type of target we want to reach through our marketing plans, and thus achieve not only more promising results, but also accurate results in relation to the profit margin we are trying to reach. In other words, Sendinblue is an exemplary service that serves not only to create automatic marketing, but also to create high-precision marketing plans for better profits. The re-targeting tools provided by Sendinblue offer a surprisingly high quality, which guarantees the ability to re-close deals with those who have stopped following the platform over time, showing them in a fully structured way the information of our campaign in a comfortable and flexible space. There are many interesting mechanics within Sendinblue that are useful to work with, such as the system for configuring actions triggered by certain events, which has helped us to send automatic emails after the customer meets certain parameters. It provides the possibility of adding customers to two types of lists: white and black. With this it is possible to know which are the customers with whom conflicts have developed and it is not feasible to work again, unlike the white list, where the information of the most reliable customers is saved.
  • Sendinblue's customer evaluation system is perhaps the most important point offered by the platform, since it serves to create delimitations regarding the type of customer that we plan to get for the company, and that can meet the payments corresponding to our work methodology. In other words, it can be moldable and adaptable to our sales style.
  • Sendinblue allows us to handle not only emails, but also several types of messages as an autoresponder once customers have contacted us, where we announce that the information has been properly received and that we will soon review the information and contact them directly, allowing them to become familiar with the company even during waiting times.
  • We have our own image library, where we can access different types of images depending on what we need for our specific campaign, or in any case, if we have already added an image to the Sendinblue platform that was not there by default, it is possible to access it again from the library.
  • The best thing about the support assistance offered by Sendinblue is that it is possible to receive answers from them at any time during the average working hours, in which we can receive Sendinblue usage data regarding doubts or conflicts we have at a technical level when developing some platform mechanics, and which have been easy to solve.
  • We are pleased with the fact that Sendinblue is such a good software for executing marketing plans. Sendinblue has managed to adapt to our needs as marketers by adapting to all the customer evaluation and follow-up operations we require in order to maintain an acceptable level of sales, and it's all thanks to the practicality of working within the platform.
  • We have not achieved the same quality of follow-up through our social networks as we have been able to do with emails, which presents a clear limitation in the development of social media, since social networks have become a very important point on which to focus effort since the last decade, and where there are difficulties in collecting feedback information and data from prospective customers.
  • There are several plug-ins that have been tested in conjunction with Sendinblue for the improvement of our online store with CMS tools in between, but the results were not satisfactory because most of them caused slowness when integrating, and because in some special cases, like Wordpress with Sendinblue, the Wordpress platform does not adapt to the analytics collection formats we want to apply for Sendinblue.
  • Like many platforms purely oriented to the development of email marketing, Sendinblue does not provide a good integration to platforms oriented to the execution of seminars and conferences, whose possibilities could greatly increase our communicational capacity regardless of the number of people we want to reach.
  • ROI updates and follow-ups are fully possible through Sendinblue, which has its own ROI management system, so it is easy to identify the evolution of ROI versus past marketing campaigns and the level of ROI obtained from them.
  • The marketing level of our business has managed to increase a lot, and with this increase, it has also improved the ROI percentage that we used to collect by covering smaller campaigns with less potential, which makes it very clear that Sendinblue is a service with good results.

Do you think Sendinblue delivers good value for the price?

Yes

Are you happy with Sendinblue's feature set?

Yes

Did Sendinblue live up to sales and marketing promises?

Yes

Did implementation of Sendinblue go as expected?

Yes

Would you buy Sendinblue again?

Yes

Sendinblue can be very helpful for editing email templates, even if you are creating only default templates for future marketing operations within the platform. Such draft emails can be saved in the cloud depending on their priority and length, and can also be freely re-edited afterwards. A scenario prone to occur when working only from the cloud is the loss of data under authentication or backup errors, but with the high level of security that Sendinblue provides there is no problem with this, since the level of synchronization platform uploads all the work to the cloud in real time, and offers several ways to recover it in case of loss. The emails are adaptable, which means that the format that is given to them at the time of sending the campaign will adapt to the type of software and screen that is being used on the client side, which proves an excellent responsive design.

Sendinblue Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Standard reports
9
Link Tracking
10