Sendinblue makes working with mailing simple
May 11, 2021
Sendinblue makes working with mailing simple
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Sendinblue
Sendinblue is a software specialized mostly in the execution of email campaigns whose scope is almost unlimited as it works directly on the web. The best thing about it is that you don't need any kind of experience designing emails since the platform completely automates their creation, based on different general formats that are predetermined within the platform, although you can add as many formats as you want. Basically it is a marketing software that takes care of all the technical operations involved in sending emails and in this case it is done in a completely massive way, reaching hundreds of people if necessary. As far as news boards are concerned, it is excellent that the platform lets you choose a default template and customize it as much as necessary, so that it fits the campaign in question and the results are as expected. Starting from this point, you can create campaigns of all kinds of extensions in terms of content and type of content, proving to be one of the marketing automation services with the best capabilities to be extended. The work methodology based on sending sessions of different sizes is so comfortable that we can apply it in any kind of place, no matter if we are in the office or in the comfort of our homes, depending on the type of project we are developing and the type of customers we want to reach. Sendinblue adapts to the email formats used in other email automation services, such as mailchimp, with which it has an excellent interconnection, to the point that all emails generated in one platform can be used in the other, varying only in the distribution of mechanics that apply between one service and another.
- Sendinblue does not require any type of installation, so it can be used directly from the web making the work much more ergonomic and achieving greater interactivity with emails, in fact the number of contacts with which the platform lets us work is completely unlimited and can reach thousands of people if you have purchased the right plan.
- Depending on whether the paid version of the platform has not been purchased, it offers a reach of up to 300 emails per day completely free of charge to create really small campaigns, which serve as an excellent sample of everything the platform offers in terms of marketing generation.
- After establishing the objective of the marketing campaign, depending on the scope that the plan offers (since in any case if you are going to work with larger campaigns it would be ideal to have one of the more advanced plans, which focus more on the number of people that could be gathered in a single mailing list), it is possible to create comparative reports between the results of previous campaigns, to ensure that the results are being as optimal as possible.
- Sendinblue offers a quite advanced level management by its remote support team, which helped us to solve all the existing doubts regarding our dynamic content application capabilities within the platform, and that we can now exploit much more thanks to our contact with them.
- Using Sendinblue for the programming and previous edition of emails has been very positive, mainly because it is the method with which we are better oriented in terms of the level of communication we maintain with customers, thanks to its reporting system that evaluates very often the quality of each interaction we have with them, thus enriching our models for future campaigns.
- Sendinblue does not have search marketing features for search through website customers, which means that it is not good for tracking depending on the activity of our customers.
- Something very bad about Sendinblue is that it allows to communicate with customers only through emails, without offering any possibilities to automate and synchronize interactions through text messages, phone calls and even with smart messages that serve mostly for time saving by the user, as it happens to be in some similar services, which means that Sendinblue is maybe one of the mail marketing services with less multi-channel capabilities.
- It also does not automate much the synchronization functions with sales software which other services like mailjet, as they do not fully cover the need to do integrated email marketing campaigns once you are working with Sendinblue through its mailjet integration, and the sending data is not updated, so it is not possible to review the progress of the campaign from this platform.
- We are pleased with our current ROI level, whose improvement has been possible only because we started implementing Sendinblue to optimize our commercial capabilities to the maximum.
- The amount of ROI of our small business is quite remarkable, comparing as a 400% increase in relation to the amount of investment proposed since the beginning of the service, and which is much more than the profit shown before its use.
Do you think Brevo delivers good value for the price?
Yes
Are you happy with Brevo's feature set?
Yes
Did Brevo live up to sales and marketing promises?
Yes
Did implementation of Brevo go as expected?
Yes
Would you buy Brevo again?
Yes