Item: Sendoso
Rating: 10
Author: Verified User

Overall Satisfaction with Sendoso

Use Cases and Deployment Scope

We used to manage our direct mail drops completely manually and it exhausted our marketing team and was a slow process for our reps. We implemented Sendoso for faster execution times and better analytics in our outbound direct mail strategy. We use Sendoso for outbound prospecting, cross-selling and customer success. It's integrated with Marketo, SFDC, and SalesLoft and has completely transformed and sped up our processes.

Pros and Cons

Pros

Continuous product improvements.
Strong integrations with other sales and marketing tools.
Drive efficiency for marketing teams.
Faster, easier access to reps to execute their own direct mail marketing.
Strong customer success function & customer advocacy group.

Cons

UI is complicated, not always intuitive.

Return on Investment

$350 influenced for every $1 spent.
Decreased speed to market for new direct drops by weeks.

Alternatives Considered

PFL Tactile Marketing Automation and Alyce

I found Sendoso to be more intuitive and easier to use/execute than PFL. Alyce has a very different model at a much steeper price.

Key Insights

Do you think Sendoso delivers good value for the price?

Yes

Are you happy with Sendoso's feature set?

Yes

Did Sendoso live up to sales and marketing promises?

Yes

Did implementation of Sendoso go as expected?

Yes

Would you buy Sendoso again?

Yes

Likelihood to Recommend

Sendoso is ideal for teams that are doing direct mail manually and want to move faster/do more. Additionally, Sendoso is well suited if you want your direct mail integrated into your marketing automation and CRM for better ROI and activity tracking. It's great for setting budgets for your senders as well. It's not well suited for companies that haven't proven out the direct mail business case and are doing very little of it.

Comments

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Sending tool with great integrations and continuous innovation