Try Sendoso for ABM Strategy
September 21, 2021

Try Sendoso for ABM Strategy

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Sendoso

It is used to leverage all direct mail campaigns within our organization and we have directly integrated it with Marketo. It is a great platform for connecting with people and offering them something for their business and attracting prospects who are in the sales pipeline. It is a great platform for our account-based marketing and is mainly used by us to nurture our MLE prospects.
  • Lots of gifting options.
  • Marketing products and giving us data driven insights.
  • Customer advocacy.
  • Good integration support.
  • Link expires soon.
  • Less use cases of segmentation.
  • Hard to send less quantities of gifts, can become expensive.
  • Search functionality not very friendly.
  • Has helped us generate 7-8 more opportunities in a quarter since it has been implemented.
  • Boosted our company branding a lot.
  • Sending gifts to our loyal customers.
Sendoso's core competency is to induce urgency in the influencing process of adding immense value for prospects and customers. It is mainly built to do so. Also, the integration with Marketo and SFDC is seamless. The platform is scalable across various departments of an organization. Sendoso has made it incredibly easy and effective to include a direct-touch engagement aspect to our "virtual" events.

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Best suited in following cases:
- Sendoso is best suited for ABM, 1-1 sales connection with prospects, and other event promotions such as tradeshows, etc.
- Well suited for client-facing roles where there is a need to get the foot in the door and secure a meeting.
- Following up with webinar attendees by sending them gifts

Less appropriate:
- More accessible information about the gifts being sent (i.e., images, quick detail)