SEOmoz (Moz) should be in your bag of tricks, but probably not the first and only tool
January 31, 2014

SEOmoz (Moz) should be in your bag of tricks, but probably not the first and only tool

Joe Robison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Moz

SEOmoz (it's now just Moz) is mainly used by the SEO team to analyze and make decisions for technical improvements, content strategy, and link building. Mainly only the SEO department uses the product, but it's open to marketing and other areas to use. We communicate with other departments with the findings from using the tool. It addresses problems with our search indexing and ranking.
  • The Open Site Explorer function of Moz works really well for analyzing competitor sites and finding opportunities for our own
  • The Moz toolbar extension (for Chrome or Firefox) is also a really good way to gauge the quality and usefulness of sites and listings in the search results
  • We like their community and Q&A support section for answering any advanced questions we might have
  • Their Fresh Web Explorer has some uses for seeing new links, although it's not as robust as others
  • The link index isn't as fast updating or as large as competitors Majestic SEO and Ahrefs
  • The new Moz Analytics hasn't really lived up to the potential or hype generated before the launch
  • The Chrome extension can be laggy and take a few refreshes to get the data for a website
  • In general there is a lot of potential for better and speedier integration with all the data and acquired tools they have, but it doesn't feel too zippy or intuitive
  • Positive: More research tools to improve employee efficiency
  • Positive: Better competitive analysis with their research tools
  • Positive: Better analysis of our own sites with their rank monitoring and page grading tools
We use Raven Tools and Moz. Raven Tools aggregates Moz data through their partnership, so if you only have $100 a month to spend, consider Raven Tools.
SEOmoz vs Majestic SEO - Moz has more more user friendly tools and interfaces but Majestic is more powerful. Majestic has search explorer like SEMrush which is cool.
SEOmoz vs Ahrefs - Ahrefs is way more powerful, fast, and accurate for backlink analysis
SEOmoz vs SEMrush - SEMrush is really good for starting off campaigns and looking for keyword ideas and competitor information
Brightedge is a corporate solution and in a different class. More robust, but 20x more expensive
We like having the tool, and for a corporation, $100 is drop in the bucket. With a large team it provides enough monthly value to be worth it's monthly cost. Any time you can save at least 3 hours a month by using a tool such as this, it's usually worth it to the company.
Key questions:
Is it important for you to have as much backlink data as possible from as many sources as possible? If you are backlink focused, already have Majestic SEO and Ahrefs and want more data, then I would recommend getting Moz for the Open Site Explorer
Do you manage at least 5 sites and want a comprehensive tool that gives you rank monitoring, backlink research, and some more research tools? I would compare Moz to Raven Tools and pick one. (They both have free trials)
Do you love the Moz blog and want access to more of the community features? That's a great reason to get Moz