Sharpest Tool In The Shed
September 20, 2019
Sharpest Tool In The Shed
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with SharpSpring
As a marketing and communications professional with over 25 years experience, I have a good intuition for creative campaigns that work, however refining the message to the target audience and fine-tuning my communications skills to suit that particular audience adds value for my career prospects as well as my customers' campaign effectiveness.
Pros
- Targeted communications - Segmented audiences for finely honed communication tone and language.
- Automation - Automated trigger responses and passive actions on my behalf.
- CRM managing sales through the pipeline - Reminders about actions and provocation material for the sometimes dreaded sales follow-up.
Cons
- Pricepoint - There has been some feedback on more cost-effective competition in the market.
- Not a fan of the name.
- Diversity of the scope of functions is sometimes overwhelming for clients - A more graduated learning curve would be more readily adopted as people are averse to change.
- Up-skilling in digital marketing.
- Ability to report and track ROI for clients.
- More accountability to offer as client service. There are proven results to show in the reports at the back end.
- Microsoft Dynamics 365 Business Central (formerly Dynamics NAV)
More expensive but better service offering the following:
- Contact management - Allows you to manage business or person contacts for clients, suppliers or banks.
- Segments - It allows to segment the contacts by means of specific criteria based on the profiles, charges, types of company, etc. and once the segments are created, start the sales efforts.
- Interactions - Allows you to interact with contacts through email, letters, fax, telephone, meetings, etc. registering all these interactions in the system.
- Campaigns - Create campaigns to identify, attract or retain customers. Each campaign consists of several activities that must be carried out by vendors or teams within the system.
- Opportunities - You can manage sales opportunities by giving them a weight and associating them with sellers, so you can follow up through cycles or stages of sale.
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