Overall Satisfaction with SharpSpring
As a marketing and communications professional with over 25 years experience, I have a good intuition for creative campaigns that work, however refining the message to the target audience and fine-tuning my communications skills to suit that particular audience adds value for my career prospects as well as my customers' campaign effectiveness.
- Targeted communications - Segmented audiences for finely honed communication tone and language.
- Automation - Automated trigger responses and passive actions on my behalf.
- CRM managing sales through the pipeline - Reminders about actions and provocation material for the sometimes dreaded sales follow-up.
- Pricepoint - There has been some feedback on more cost-effective competition in the market.
- Not a fan of the name.
- Diversity of the scope of functions is sometimes overwhelming for clients - A more graduated learning curve would be more readily adopted as people are averse to change.
- Up-skilling in digital marketing.
- Ability to report and track ROI for clients.
- More accountability to offer as client service. There are proven results to show in the reports at the back end.
- Microsoft Dynamics 365 Business Central (formerly Dynamics NAV)
More expensive but better service offering the following:
- Contact management - Allows you to manage business or person contacts for clients, suppliers or banks.
- Segments - It allows to segment the contacts by means of specific criteria based on the profiles, charges, types of company, etc. and once the segments are created, start the sales efforts.
- Interactions - Allows you to interact with contacts through email, letters, fax, telephone, meetings, etc. registering all these interactions in the system.
- Campaigns - Create campaigns to identify, attract or retain customers. Each campaign consists of several activities that must be carried out by vendors or teams within the system.
- Opportunities - You can manage sales opportunities by giving them a weight and associating them with sellers, so you can follow up through cycles or stages of sale.
SharpSpring would be more ideally suited to SMEs or larger corporations. Startups are not really in the price bracket. I would also recommend that the user have a marketing division or even part-time person dedicated to marketing and social. If there is not a very talented or full time creative or writer on board, it is less effective.