Marketing Automation: Easy and affordable to use
Updated September 08, 2021

Marketing Automation: Easy and affordable to use

Darren Winter, MA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller

Overall Satisfaction with SharpSpring

I'm enjoying using it as being able to do everything in one platform as it makes life much easier and it's much more affordable than Hubspot. There are enough tools to keep the most experienced marketer busy to help attract leads through chat, emails, forms, landing pages, etc. to build an audience, re-market, or help troubleshoot sales funnel problems.

Pros

  • Support. The support team always reply same day, there is online chat (US times) too.
  • Implementing dynamic content that changes depending on the customer persona is cool.
  • The ability to create a clear sales funnel and track your client through the sales process is really easy and highlights areas where more work and focus might be needed in your sales process.

Cons

  • There are some definite bugs such as data fields 'locking' when creating a landing page and the later it becomes editable again.
  • the design side of emails and landing pages is not cohesive. So you have a limited range of fonts in forms but lots of customisation for colours for headings, then the reverse for landing pages.
  • Also, the onboarding process for Squarespace websites is different and this is not mentioned anywhere.
  • Landed new clients
  • Increased turnover
  • Develop skills and knowledge
Cost, ease of use of platform and the support.

Do you think Constant Contact Lead Gen & CRM delivers good value for the price?

Yes

Are you happy with Constant Contact Lead Gen & CRM's feature set?

Yes

Did Constant Contact Lead Gen & CRM live up to sales and marketing promises?

Yes

Did implementation of Constant Contact Lead Gen & CRM go as expected?

Yes

Would you buy Constant Contact Lead Gen & CRM again?

Yes

I think it's an 8.5. Overall, there are so many features and tools to use in the software to get your ROI. It just needs a bit of updating in areas to ensure consistency and ironing out bugs.
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
SharpSpring is great for marketing automation newbies and those looking to reduce the complexity of navigating a multitude of apps, introduce efficiency, analyzing customer behaviors, increasing audience sizes, and bringing more commercialism to their marketing efforts.

The user needs to set aside a good month, in the beginning, to get the most out of the software in the long run. There is plenty of support (make sure you budget for the paid support from SharpSpring), you just need to spend time using it and learning.

Constant Contact Lead Gen & CRM Feature Ratings

8.8
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
8.8
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
8
8.0
Calendaring
8
Event/webinar marketing
8
8.0
Social sharing and campaigns
8
Social profile integration
8
8.7
Dashboards
8
Standard reports
9
Custom reports
9
7.5
API
Not Rated
Role-based workflow & approvals
8
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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