Item: Constant Contact Lead Gen & CRM
Rating: 9
Author: Andrea Nwobosi

Use Cases and Deployment Scope

We use SharpSpring for marketing automation including handling our marketing contacts, campaigns, landing pages, website analytics, and more. With SharpSpring, we have a lot
more visibility into our leads' behaviours and how they are engaging with our content. This helps us determine their readiness to engage with the Sales team. SharpSpring is integrated with Salesforce so our marketing team can support our sales team, without the need for them to learn a new tool.

Pros and Cons

Customer journey: life of the lead
Automations and workflows
List management and segmentation
Campaign tracking
Reporting and analytics

Social media scheduling is limited in functionality.
Content calendar could be more robust and less manual.
Landing page builder is difficult to use.

Return on Investment

More alignment between Sales and Marketing efforts.
Better reporting and visibility into web analytics and campaign performance.
Matured our marketing processes by being more strategic with campaigns.

Alternatives Considered

Pardot, HubSpot Marketing Hub and Adobe Marketo Engage

Pros of SharpSpring:

Design unlimited custom fields
Can send content & templates to Sales to send in their reach-outs (Outlook extension)
Ad retargeting
Social listening tool
Social media scheduling
Email builder: dynamic content
Landing pages: dynamic content, rebrandable domain name
Chatbot Platform seems intuitive to use
Forms auto-complete for known visitors
Instant 2-way sync with Salesforce
Trigger automated workflows from social media
It was easy to receive demo, streamlined sales process

SharpSpring: approx. $13,000 USD per year + $2,000 USD one-time for onboarding
Pardot: $32,400 USD per year + $3,000 to $5,000 USD one-time for onboarding
HubSpot: $20,381 USD per year + $3,000 USD one-time for onboarding
Marketo: $29,015 USD per year + $4,500 USD one-time for onboarding

Key Insights

Do you think Constant Contact Lead Gen & CRM delivers good value for the price?

Yes

Are you happy with Constant Contact Lead Gen & CRM's feature set?

Yes

Did Constant Contact Lead Gen & CRM live up to sales and marketing promises?

Yes

Did implementation of Constant Contact Lead Gen & CRM go as expected?

Yes

Would you buy Constant Contact Lead Gen & CRM again?

Yes

Other Software Used

Later, Canva, WordPress

Likelihood to Recommend

SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.

Align Marketing and Sales teams with SharpSpring + Salesforce integration

Overall Satisfaction with SharpSpring from Constant Contact