Align Marketing and Sales teams with SharpSpring + Salesforce integration
June 09, 2022

Align Marketing and Sales teams with SharpSpring + Salesforce integration

Andrea Nwobosi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SharpSpring from Constant Contact

We use SharpSpring for marketing automation including handling our marketing contacts, campaigns, landing pages, website analytics, and more. With SharpSpring, we have a lot
more visibility into our leads' behaviours and how they are engaging with our content. This helps us determine their readiness to engage with the Sales team. SharpSpring is integrated with Salesforce so our marketing team can support our sales team, without the need for them to learn a new tool.

Pros

  • Customer journey: life of the lead
  • Automations and workflows
  • List management and segmentation
  • Campaign tracking
  • Reporting and analytics

Cons

  • Social media scheduling is limited in functionality.
  • Content calendar could be more robust and less manual.
  • Landing page builder is difficult to use.
  • More alignment between Sales and Marketing efforts.
  • Better reporting and visibility into web analytics and campaign performance.
  • Matured our marketing processes by being more strategic with campaigns.
Pros of SharpSpring:
  • Design unlimited custom fields
  • Can send content & templates to Sales to send in their reach-outs (Outlook extension)
  • Ad retargeting
  • Social listening tool
  • Social media scheduling
  • Email builder: dynamic content
  • Landing pages: dynamic content, rebrandable domain name
  • Chatbot Platform seems intuitive to use
  • Forms auto-complete for known visitors
  • Instant 2-way sync with Salesforce
  • Trigger automated workflows from social media
  • It was easy to receive demo, streamlined sales process
SharpSpring: approx. $13,000 USD per year + $2,000 USD one-time for onboarding
Pardot: $32,400 USD per year + $3,000 to $5,000 USD one-time for onboarding
HubSpot: $20,381 USD per year + $3,000 USD one-time for onboarding
Marketo: $29,015 USD per year + $4,500 USD one-time for onboarding

Do you think Constant Contact Lead Gen & CRM delivers good value for the price?

Yes

Are you happy with Constant Contact Lead Gen & CRM's feature set?

Yes

Did Constant Contact Lead Gen & CRM live up to sales and marketing promises?

Yes

Did implementation of Constant Contact Lead Gen & CRM go as expected?

Yes

Would you buy Constant Contact Lead Gen & CRM again?

Yes

SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.

Constant Contact Lead Gen & CRM Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
5
A/B testing
8
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
6
Calendaring
6
Event/webinar marketing
8
Social sharing and campaigns
3
Social profile integration
3
Dashboards
8
Standard reports
9
Custom reports
8
API
10
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

More Reviews of Constant Contact Lead Gen & CRM