Item: Shoutlet (Discontinued)
Rating: 9
Author: Tiffany Strobel

Overall Satisfaction with Shoutlet

Use Cases and Deployment Scope

I initially worked with Shoutlet while at Fairmont Raffles Hotels International as an enterprise social solution, and loved the tool so much I brought the relationship to Lindt Canada.

At Lindt Canada we use Shoutlet to help us manage our social media presence, as well as create and host consumer promotions. In a nut shell, the main problems that Shoutlet addresses for us are:

Community Management:

- Quick and efficient posting to multiple social networks at the same time

- Ability to manage multiple Facebook targets at once, such as geo- and language-targeting allowing us to reach multiple targets without constantly building new target groups

- Community management across Facebook, Twitter, and Google+ in one convenient dashboard

- Custom shortened URL publishing

Consumer Promotions:

- Time and cost efficient in-house Facebook tab and contest building. This has saved us countless dollars and hours by allowing us to create and deploy robust applications in house

Reporting:

- Reporting on Facebook and Twitter - both channel level and post level

- Shortened URL publishing and click tracking, with google analytics tracking codes automatically appended

And much much more!

Pros and Cons

Pros

Community Management - efficiently post to multiple platforms and targets at the same time
Contest and Facebook tab creation in-house, no development resources required
Amazing and proactive client support - the whole team at Shoutlet will go out of their way to find solutions and fix problems

Cons

I'd like to see more robust and integrated reporting, and the functionality to custom build reports on the fly.

Return on Investment

Increased community management efficiency
Lower costs on contest and microsite development
Improved Consumer Affairs tracking

Alternatives Considered

Adobe Social,Radian6,Vitrue,Salesforce Service Cloud

Likelihood to Renew

I would like to see further developments in reporting and listening as the industry continues to grow.

Likelihood to Recommend

Shoutlet is great for small and large organizations alike. At Fairmont Hotels I worked with them to implement the platform at an enterprise level to three hotel brands and over 100 properties. Their enterprise support and solution is wonderful.

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