We Shout for Shoutlet
Updated September 30, 2015

We Shout for Shoutlet

Alissa Calomino | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Shoutlet

Shoutlet is used in our organization to automate posting, simplify the creation of landing pages as they are associated with promotions and campaigns, interfacing with our creative services team and on some level for approval of content. It is used heavily in our social media department and sporadically across the company with key members in creative services, PR and Marketing Communications. It addresses challenges in automating social media posts as well as posting different versions across brands or profiles.
  • Ease of use/Intuitive - Training was relatively easy and basic functions are simple to figure out.
  • Creative ideation - Shoutlet teams are great at being on hand to share best practices from other clients and their own experience
  • Great employees - The Shoutlet team is always very friendly and easy to talk to
  • Functionality - We have a complex company and run into a lot of bugs with Shoutlet. They are fond of providing work arounds but a lot of what they are fixing, we thought was agreed upon functionality.
  • Work Flow - The work flow capabilities were slightly exaggerated between our tool review to actual implementation. The biggest gap is that if you are using workflow for a post approval, it does not track who makes changes or notify approvers when changes are made.
  • Hierarchy - Our companies unique set up has provided a challenge in sharing content down though our profiles.
  • Analytics - We've been challenged with pulling analytics (Twitter) based on tags which means even if we tag an entire campaign, we cannot get comprehensive analytics for it.
  • Employee Efficiency
  • Better relationship with Creative services via Shoutlet's libraries
We evaluated over 10 products in addition to the one we were using at the time. I am not comfortable naming them but some were better in specific areas but less broadly focused. Our criteria focused on automation, approvals, record retention, legal discovery and reputation management. We also currently use Radian6 in conjunction with the tool.
I would absolutely give Shoutlet a shot when it came to renewal. They release updates almost weekly and do have a running list of improvements they've made. It's a very competitive landscape with many innovative companies joining together every day so I would need to make sure it is still best in class in the categories we need it to prove ROI for.
I think it would be great for a CPG or Retail company. Companies that are complex in their needs/set up or sell services may want to dig in. The most important part in the process was getting them to understand our needs and processes so they could help us use the tool effectively.

Shoutlet Implementation