Really useful and interesting source of competitor data
December 26, 2018

Really useful and interesting source of competitor data

Yaacov Goldstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

SimilarWeb is a great tool to help us understand which sites are popular and have heavy traffic. It helps to identify whether a site may have good SEO ranking strength. It also indicates where a site gets traffic from, to help benchmark clients' sites.
  • The chrome extension gives snapshot data instantly for almost every site I visit
  • Traffic data and historical context helps show interesting trends
  • Traffic source data helps us to see which sites may be strong in SEO (or other channels)
  • Some of the data seems inaccurate and could be impacted by the nature of data collection
  • The free version that I use has limited comparison options
  • It is hard to quantify the benefits but the data is both useful and interesting for us and to share with clients.
  • Given that we don't pay anything for the data the ROI is infinite:)
Hitwise data may be more comprehensive but it is far more expensive.
Commscore has similar data limitations but still costs a lot more.
  • Identifying sites that link building efforts should be focused on.
  • Benchmark SEO traffic with competitors
  • See what other sources of traffic competitors are enjoying