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Great tool to gain perspective
June 26, 2019

Great tool to gain perspective

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

SimilarWeb is being used by all levels of my organization. In previous roles, it was only used by the revenue org. SimilarWeb helps our reps understand individual publisher sites and how they compare to other sites of similar size. The software allows for pre-qualifying leads to give accurate views of web traffic and the type of traffic most prevalent on site.
  • Breakdown web traffic patterns
  • Identify similar web sites
  • Identify location of most of the web traffic
  • Sometimes, web site visit traffic is inaccurate. This is learned by gaining access to a publishers GA to verify their traffic statistics
  • Would be helpful to know that if a site pays for traffic, the type of ads that are being used.
  • Not all competitive site are actual similar
  • A positive impact is that it helped paint clearer pictures of prospects and allowed SDR teams to narrow their searches or expand them
Working on the revenue side of the business in sales and business development, I think SimilarWeb should be used to do accurate prospecting on a website. Seeing as I solicit Publisher businesses, this has been an extremely helpful tool in doing some qualifying of the quality of a publisher site. I do not think this is the be all and end all and should be used in conjunction with other prospecting tools to gain an accurate overview of a site or business.