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Unleashing the Power of Website Insights: A Review of SimilarWeb PRO
March 24, 2023

Unleashing the Power of Website Insights: A Review of SimilarWeb PRO

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

We currently use SimilarWeb PRO as a market intelligence tool to conduct competitor benchmarking analysis. SimilarWeb PRO has many features within the platform which are super useful to any company/agency. For example, you have the ability do conduct in-depth analysis for up to 5 website domains using SimilarWeb PRO's website analysis feature, which looks at areas such as traffic and engagement, demographics, Paid Search strategies and Display activity too. But for us the main use case is SimilarWeb PRO's website segment analysis feature, which allows us to segment website traffic for a particular section of a website domain, which is incredibly useful.
  • Website Analysis
  • Website Segment Analysis
  • Website Industry Analysis
  • Search Interest Analysis
  • Website Segment Analysis - The ability to see website traffic for all devices, as currently the US is the only market to have both desktop and mobile data. However, SimilarWeb PRO has mentioned that this is in the pipeline for future development feature for other markets.
  • Traffic and Engagment
  • Audience Loyalty
  • Cross-Browsing Behaviour
  • Marketing Channel Sources
  • Positive impact - helps the agency to win new business by conducting competitor benchmarking as part of our response to proposals to demonstrate our capabilities.
  • Positive impact - helps our clients to understand how they are doing in key markets against industry competitors.
Whilst both SimilarWeb PRO and Semrush are brilliant tools in their own right, we find that SimilarWeb PRO's ability to provide us with more in-depth analysis is the key reason why we would choose SimilarWeb PRO over similar products. SimilarWeb PRO is constantly evolving and every time a new feature is released it adds leverage to the platform and is incredibly useful in allowing us to see more detail on how our clients are doing against industry competitors in key markets.

Do you think Similarweb delivers good value for the price?

Yes

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

Yes

Did implementation of Similarweb go as expected?

Yes

Would you buy Similarweb again?

Yes

Competitor benchmarking is the main scenario where we would use SimilarWeb PRO. The main features we use are found in the website analysis section of the platform. We have used the cross-browsing behaviour and audience loyalty features within the tool, as this is a great way to understand how our clients are doing against their competitors, but also to understand audience behaviour when browsing across multiple websites. Additionally, the traffic and engagement section of SimilarWeb PRO allows us to understand who is performing best when it comes to metrics such as website traffic visits, total page views, average visit duration and bounce rate.