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SimilarWeb is an excellent competitive intelligence tool
March 24, 2023

SimilarWeb is an excellent competitive intelligence tool

Robert Millie | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

We use the software for competitive intelligence and also as a gauge for how we perform against competitors
  • Audience interests
  • Paid media ads
  • Top referrer sites
  • Many native ads are not properly captured
  • Deeper audience segmentation
  • Data available sooner
  • Competitive sites - referrers
  • Competitive sites - display ads
  • Competitive sites - audience interests
  • Own sites - audience interests
  • We actively use SimilarWeb PRO to determine which potential clients have big enough media budgets to support a campaign with us
  • We research what competitors are running on paid media
  • We look at our site audience interests to see what is a good fit in terms of additional content
We use a tool called adbeat to look at native ads

Do you think Similarweb delivers good value for the price?

Yes

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

Yes

Did implementation of Similarweb go as expected?

Yes

Would you buy Similarweb again?

Yes

SimilarWeb PRO is great as part of our research process on what our competitors are doing (ad angles, ad networks, publishers, etc.). We use other tools because SimilarWeb PRO is a little weaker on native ads compared to other providers. We also use SimilarWeb PRO for general insights about our audience to ensure that we have content to meet any interests our audience has.