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A great tool to improve your website and app experience
October 25, 2021

A great tool to improve your website and app experience

Giuseppe Avagliano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Smartlook

We implemented Smartlook on our websites and web app in order to track the customer journey and understand how to improve it. We also used it during many campaigns, creating heatmaps of A/B test landing pages and seeing which one has the qualitative and quantitative better performances. Smartlook allowed us also to spot several issues in forms and landing pages that were very specific and hard to find.
  • Landing page heatmaps.
  • Customer journey recordings.
  • Track events, such as errors or conversions.
  • Analyze funnels.
  • Projects and organizations structure was a bit confusing at the beginning.
  • Increased conversion rate on website and web app.
  • Improved user experience of the web app.
  • Less issues on pages.
In the beginning, I was a little bit confused about how to structure projects and organizations, maybe also because I was using a different software before. In any case once you get used to it, everything is very easy to do.
Smartlook seems smoother than Hotjar and it also offers more customizable options such as events and funnels.

Do you think Smartlook delivers good value for the price?

Yes

Are you happy with Smartlook's feature set?

Yes

Did Smartlook live up to sales and marketing promises?

Yes

Did implementation of Smartlook go as expected?

Yes

Would you buy Smartlook again?

Yes

Smartlook is a great tool that can help you understand better how your website effectively works and what is the customer behaviour when surfing it. It's a turnkey solution, easy to implement and manage, and offers you opportunities to improve funnels, landing pages, and the entire path to conversion for your customers. It also provides an overview of triggered events, helping to spot errors.