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Khoros Review
Updated January 25, 2018

Khoros Review

Shelby Best | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

We are using Khoros for the marketing department only. It addresses our need to publish on social media, answer and respond to customer service queries, and track and monitor trends. It has been very helpful so far and we continue to see a lot of use for it in the upcoming future.
  • Track and monitor conversations.
  • Allow for publishing.
  • Allow for moderation and approval of comments and posts.
  • Sometimes the approval process can get a bit convoluted.
  • Would love to see more ways to track who is responding to certain comments.
  • Would like to see more opportunity for the platform to help with proofreading of posts.
  • Khoros has positively impacted our response time for customers.
  • It has also allowed us to publish consistently, while also allowing us to track our content performance and consumer sentiment.
Percolate and Curalate both offer similar features as Khoros. We ended up selecting Khoros again because we were already familiar with how it worked, didn't have any major issues with it in the past, and saw no reason to discontinue our partnership with the platform in order to move to a different one.
Khoros is more suited to situations that require a coordinated team effort to manage feeds, track customer responses, and respond to particular conversations. Khoros also works great as a publishing platform, allowing for multiple rounds of approval if necessary, or just posting straight away if no approval is needed.

Khoros Marketing Feature Ratings

6.0
Boolean keyword searches
5
Filtering out noise/spam
6
Sentiment analysis
5
Broad channel coverage
8
8.0
Content planning and scheduling
9
Audience targeting
7
Content optimization
7
Workflow management
9
7.0
Automated routing and prioritization
8
Customer interaction histories
7
Bulk actions
6
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
6.9
Twitter
8
Facebook
8
LinkedIn
7
Google+
7
Instagram
6
Pinterest
6
YouTube
6
8.0
Campaign success analytics
Not Rated
Real-time tracking
8
Competitor analysis
Not Rated
8.0
Role-based user permissions & privileges
8
Mobile access
8

Using Khoros Marketing (Formerly Spredfast + Lithium)

10 - The people in our organization who use Spredfast represent a variety of business functions. We have people who are active in community management who use the platform, people who work in customer service and very closely with our community management team to respond to customers, content producers who help with publishing content, and strategists to analyze content produced.

Using Khoros Marketing (Formerly Spredfast + Lithium)

ProsCons
Like to use
Technical support not required
Consistent
Quick to learn
Feel confident using
Familiar
Unnecessarily complex
  • Viewing basic reports
  • Trying to dive deeper into certain areas
Yes - The mobile interface works well enough, but does lack some of the features that exist in the desktop version.
Overall the usability of Spredfast is pretty intuitive, although at some points I thought it traded ease of use for overall usefulness.