Super customizable, but difficult to learn
November 12, 2019

Super customizable, but difficult to learn

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Modules Used

  • Social Publishing & Engagement
  • Social Listening
  • Gallery

Overall Satisfaction with Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr is being used by the whole social media department to monitor social engagement and trends, as well as to schedule content.

Pros

  • Customizable -- If you can figure it out, Sprinklr can do anything.
  • There are tags and unlimited ways to track your content.
  • It speeds up community management considerably.

Cons

  • The reps are utterly useless and have not been able to explain their own product.
  • The language/naming of features in unreasonably complicated, and it doesn't use the terms we use in the industry. This makes it hard to find out how to do new processes.
  • It's not user-friendly and difficult to set up from scratch.
300 - Marketing and account leads
  • Positive -- we're able to track advocates and detractors.
  • Negative -- it has been time-consuming to set up and install.
  • Negative -- the reps aren't helpful.
Awful. The rep has answered questions wrong and sent me down the wrong path when I asked for advice. I also felt that she wasn't responsive or timely.
Sprout Social and Hootsuite are both MUCH more user-friendly. The Sprout reps have been amazing and help with everything!
It's perfect for a large company that receives dozens of engagements and messages a day. Especially if they need to monitor dozens of social pages in addition. It can be customized to any business units' tracking and reporting needed. It is rather too bulky and difficult to use for a smaller group.

Sprinklr Social Feature Ratings

6.5
Boolean keyword searches
7
Filtering out noise/spam
7
Sentiment analysis
5
Broad channel coverage
7
6.3
Content planning and scheduling
8
Audience targeting
8
Content optimization
5
Workflow management
4
7.3
Automated routing and prioritization
10
Customer interaction histories
8
Bulk actions
4
3.0
Lead generation
1
Content marketing
7
Paid media management
1
Campaigns and promotions
Not Rated
7.5
Twitter
10
Facebook
10
LinkedIn
10
Instagram
5
Pinterest
5
YouTube
5
9.3
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
8
1.0
Role-based user permissions & privileges
1
Mobile access
1

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