Home grown and easy-to-implement programmatic platform
February 08, 2021

Home grown and easy-to-implement programmatic platform

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with StackAdapt

We use StackAdapt for our programmatic media buys for our clients and our own agency. It is used by our PPC team specifically. The level of audience targeting and Account Based Marketing allow us to target a highly specific audience group across many different ad inventory vendors.
  • Audience definition.
  • Audience size estimation.
  • Programmatic media buys.
  • Charges HST.
  • Missing LinkedIn inventory.
  • Responsive ads.
  • Lower than Search.
  • Lower than Discovery.
  • On par with Display.
Much better in terms of audience definition and campaign control. We found AdRoll to be relatively easy to use, but light in terms of campaign parameters, whereas StackAdapt is also easy to use but allows us to be completely in the driver's seat.

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All customers are taken very seriously, and you're assigned a dedicated account rep to help you through any issues.
Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.

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