Item: StackAdapt
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use StackAdapt for our programmatic media buys for our clients and our own agency. It is used by our PPC team specifically. The level of audience targeting and Account Based Marketing allow us to target a highly specific audience group across many different ad inventory vendors.

Pros and Cons

Audience definition.
Audience size estimation.
Programmatic media buys.

Charges HST.
Missing LinkedIn inventory.
Responsive ads.

Return on Investment

Lower than Search.
Lower than Discovery.
On par with Display.

Alternatives Considered

AdRoll

Much better in terms of audience definition and campaign control. We found AdRoll to be relatively easy to use, but light in terms of campaign parameters, whereas StackAdapt is also easy to use but allows us to be completely in the driver's seat.

Key Insights

Do you think StackAdapt delivers good value for the price?

Yes

Are you happy with StackAdapt's feature set?

Yes

Did StackAdapt live up to sales and marketing promises?

Yes

Did implementation of StackAdapt go as expected?

Yes

Would you buy StackAdapt again?

Yes

Support Rating

All customers are taken very seriously, and you're assigned a dedicated account rep to help you through any issues.

Usability

Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.

Likelihood to Recommend

StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.

Home grown and easy-to-implement programmatic platform

Overall Satisfaction with StackAdapt