Great returns for the retargeting campaigns and working on prospecting campaigns
May 30, 2024

Great returns for the retargeting campaigns and working on prospecting campaigns

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with StackAdapt

We used StackAdapt at [...] for our campaigns targeting users. (... owns ....) We were not able to get good ROI on the prospecting campaigns, but we got good returns for the retargeting campaigns. The problem with the prospecting campaigns was that we had a very huge audience segment to target. We should have some more third-party audience segments to target by looking at our business Niche. We are currently working with [...] on some new campaigns and looking forward to seeing how those work out. One thing about StackAdapt that we love is the customer service. They are always very responsive on the support team and always willing to help out in a timely manner.

Pros

  • Good returns for the retargeting campaigns
  • [..] (A Canada rep) is great at communicating and helping us. She responds very quickly and effectively.
  • StackAdapt has great customer service and support teams
  • They are great at adapting to help new campaigns out perform old campaigns
  • StackAdapt team is also very helpful in walking us through everything and fast at responding
  • StackAdapt is very flexible with pricing and options and a great starter for small businesses

Cons

  • We were not able to get good ROI on the prospecting campaigns because our audience was too large
  • StackAdapt has a lot to learn which is very time consuming. However, on a positive note, the team does respond to support questions very quickly
  • There is not a Geo-radius function so we do have to use Mapsly for that and they have many crashes
  • Wish they could do more integrations but they are still growing
  • We were not able to get good ROI on the prospecting campaigns, but we got good returns for the retargeting campaigns. The problem with the prospecting campaigns was that we had a very huge audience segment to target.
  • StackAdapt has wonderful customer service. The support team is very responsive with detailed answers and in a timely manner. This helps us greatly in planning future campaigns.
  • Also, wanted to give a shout out to [...]. She is working with us on new campaigns even with the large segment we wish to target.
We selected StackAdapt because we thought they would provide us with a greater ROI for our prospecting campaigns and retargeting campaigns. Unfortunately, we had a problem with the prospecting campaigns which was that we had a very huge audience segment to target so it does not seem to be working out. We are in the process of considering moving to Google Analytics.

Do you think StackAdapt delivers good value for the price?

Yes

Are you happy with StackAdapt's feature set?

Yes

Did StackAdapt live up to sales and marketing promises?

No

Did implementation of StackAdapt go as expected?

Yes

Would you buy StackAdapt again?

No

We were not able to get good ROI on the prospecting campaigns, but we got good returns for the retargeting campaigns. The problem with the prospecting campaigns was that we had a very huge audience segment to target. We should have some more third-party audience segments to target by looking at our business Niche.

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