Item: SurveyMonkey
Rating: 10
Author: Verified User

Overall Satisfaction with SurveyMonkey

Use Cases and Deployment Scope

We started using just the free version of SurveyMonkey about three years ago just to collect basic information. Although question functionality was limited and you could only collect a limited amount of responses that solution worked great for that start-up period of the company. After a year of the free version we needed to collect survey data from a much larger audience and decided to upgrade to the Select package. The price is extremely reasonable for what you get and great for small companies. With the small investment of just around $200 per year we've been able to collect extremely valuable customer data from surveys to help shape the decisions we make for our product and as an organization. I would highly recommend SurveyMonkey to all companies, start with the free version and you'll be hooked. It's a great solution and with a minimal investment you'll be quite pleased with the results.

Pros and Cons

Pros

Provides a clean end-user experience for the person taking the survey.
Provides detailed reporting even at the lowest paid level
Provides an easy to use interface for building a survey

Cons

I would like to see more conditional question options, but I believe that's available in higher paid subscriptions
It would be nice to customize urls for survey distribution.

Return on Investment

We've been able to generate great business intelligence on customer needs for shaping features we deploy in our product
Customer feedback on our user events has helped us improve our user events to deliver a better attendee experience

Likelihood to Renew

We will continue to renew SurveyMonkey as it's an excellent tool for collecting customer data. The user interface is intuitive and we can share the log in information with virtually anyone in the company and they can easily create and analyze surveys for their department needs. SurveyMonkey is just a great fit for our organization.

Likelihood to Recommend

In my opinion SurveyMonkey is best suited for smaller organizations collecting responses from up to 3000 people (that's the most we've ever done at least). I would imagine the higher subscriptions could accommodate more. The best part about SurveyMonkey is the fact that you can truly try it free before you buy it or just keep using the free version depending on your survey needs.