3 years with Sysomos MAP - what I've learned
Anonymous | TrustRadius Reviewer
August 29, 2017

3 years with Sysomos MAP - what I've learned

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Sysomos MAP

We enable distributed use by users around our global business, though primary use is centered on key brand and PR users. Our priority is monitoring the impact of our brand in the marketplace, including through share of voice on strategic area of focus.
  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
  • Limited API access to some networks. Though this is hardly unique to Sysomos, the limited APIs provided by closed-networks like LinkedIn and Facebook, and others like Instagram, often disappoint our users, who may have unrealistic expectations as to what we can report on. In reality, Sysomos MAP is highly focused on Twitter, which is often not our core channel. Though Sysomos is bound by the limitations of the APIs provided, perhaps some creative innovation would enable limited but interesting observations. Identifying LinkedIn statuses that were simultaneously pushed to Twitter, for example, gives a window into that otherwise private world. Scraping of LinkedIn's trending topics might be revealing.
  • Sentiment analysis is automated and therefore only moderately accurate. Some advanced customization might enable us to get better results, perhaps by uploading custom dictionaries of positive, negative or neutral terms. For example to a loss-adjuster or insurer, many terms like flood, bankruptcy, damage, fraud risk etc may in fact be used positively as part of a marketing proposition or work undertaken ("X company insurance saved us from awful disaster"). Automated systems will always struggle with these. I wish I could make mass-edits to such inbound comments that would learn and persist.
  • Some savings on avoidance of costs for studies that would otherwise be outsourced to agencies.
  • Some additional costs in terms of platform licenses.
  • Some enablement costs within our business.
  • Some added value - information we otherwise simply wouldn't have access to, at least not on-demand.
30 - PR, Marketing, Industry groups, Recruitment
Sysomos MAP is focused on listening (not management of social media accounts - features exist, but these are not the core purpose). It does a great job of measuring open networks, particularly Twitter, and a good job of monitoring mainstream press sites. For the most part it scales well, and the user-interface is relatively user-friendly, which allows us to decentralize use (important for a very large organization). Not the most expensive of the pack either.
Some limitations due to target network APIs, but essentially we're quite satisfied. Quick (near real-time) reporting, good multi-language support, moderate filtering of unrelated data.
Response and engagement was not a core part of the platform when we first bought it, though the available features have grown considerable since then. Nevertheless, it could not replace our Social Media Management System. Limited workflows, asset management, permissioning etc. Could satisfy the needs of a small-to-medium business with a limited number of social profiles to manage, and that would be a cost effective approach. Not powerful enough for a complex multi-national though. That's not a criticism; it isn't what we bought the platform for.
Great visualizations, and ad-hoc analysis is simple and impressive. Limited NLP however, which undermines the effectiveness of sentiment analysis. Export features are effective if not pretty. Some fantastic visualizations that usefully tell an interesting story about the data, and are quick and easy to produce. Some limitations in formatting, though this improved dramatically over the last couple of years.
Highly effective to measure a Twitter campaign post-event or campaign, where there is a defined period of time and a pre-defined hashtag (or hashtags) to be measured.

Limited at measuring closed networks such as Facebook and LinkedIn.