TrustRadius
Sysomos MAP - Easy to Use Social Listening Tool
https://www.trustradius.com/social-media-monitoringSysomos MAPUnspecified7.942101
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January 29, 2018

Sysomos MAP - Easy to Use Social Listening Tool

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Sysomos MAP

Sysomos MAP is typically used by the social team to provide initial listening into volume, trends, sentiment and authority around a conversation among social audiences. This includes research for new business efforts, competitive auditing, always-on social channel maintenance and internal comms. Different users access different functions within MAP and collectively, our team takes full advantage of the software's offerings.
  • Influencer bio search - detailed assessment of Twitter profiles
  • Authority scoring - filters out search results to identify influencers talking about a trend or brand
  • Facebook page analysis - fan insights, sentiment and top followers
  • Sentiment scoring could be more qualitative - typically the majority of sentiment is categorized as neutral
  • Logo search - searching social content by brand icons helps filter out irrelevant content
  • Context around negative sentiment - some words are categorized as negative when they are actually positive
  • Ease of use for quick influencer requests
  • Simple functionality and onboarding for social team
  • Visualizations are not great for client presentations
5 - Our Sysomos MAP users range in discipline across Comms (PR/Editorial), social strategy, media, analytics and reporting, new business and community management.
  • Crimson Hexagon is on par with Sysomos but is better for deep sentiment insights and post emotion analysis.
  • Sprinklr is clunkier than Sysomos and used primarily for client specific publishing, not analytics or listening.
  • Other tools such as Julius, Socialbakers and Spredfast all offer different capabilities and are specialized for particular disciplines in the agency.
Sysomos Map is well suited for higher level social listening and gaining a sense of a competitive landscape, opportunities for brands to optimize their social messaging and identifying influencers discussing a particular product or trend.

Sysomos Map does not provide much value when looking into paid media activity, user emotion or channel activity beyond Twitter and Facebook.