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Tagger is a versatile tool that has been highly appreciated by users for its ability to streamline influencer marketing campaigns and …
Overview
What is Tagger?
Tagger is a 360 Influencer Marketing solution platform from the company of the same name in Santa Monica, designed to allow brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.
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What is Tagger?
Tagger is a 360 Influencer Marketing solution platform from the company of the same name in Santa Monica, designed to allow brands, agencies, and media companies to maximize their influencer strategies throughout the planning, discovery, activation, and reporting phases.
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Product Demos
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Tagger Demo (Hack CMU 2016)
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Tagger Application Demo
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Tagger?
Tagger is an influencer marketing and social listening platform from Sprout Social, that allows the user to find and connect with the right influencers and the right audiences. The platform offers access to data and features that support every stage of campaign planning and execution. Social listening and relevant data can be used to plan campaign strategy. Users can view and track competitors’ audience metrics, analyze influencer’s authenticity, see what’s working and what isn’t, and build media plans across all major social platforms and content types.
Tagger features a CRM suite centralizing its influencer management features, enabling users to activate campaigns, connect with creators, keep communication flowing, create dynamic proposals, review and approve content, and manage contracts.
With Tagger, users can search and filter millions of social accounts and posts across 6MM aggregated creator profiles and 300K brands from over 70 countries. Targeted research backed by data allows the user to spend time focusing on campaign strategy and the signals that matter most, in order to remove the need to scrolling through profiles, or read outdated spreadsheets.
Tagger's security is SOC-2 certified, is GDPR and CCPA complaint, and offers users multi-level permissions & access.
Tagger features a CRM suite centralizing its influencer management features, enabling users to activate campaigns, connect with creators, keep communication flowing, create dynamic proposals, review and approve content, and manage contracts.
With Tagger, users can search and filter millions of social accounts and posts across 6MM aggregated creator profiles and 300K brands from over 70 countries. Targeted research backed by data allows the user to spend time focusing on campaign strategy and the signals that matter most, in order to remove the need to scrolling through profiles, or read outdated spreadsheets.
Tagger's security is SOC-2 certified, is GDPR and CCPA complaint, and offers users multi-level permissions & access.
Tagger Integrations
Tagger Competitors
Tagger Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Tagger is a versatile tool that has been highly appreciated by users for its ability to streamline influencer marketing campaigns and enhance the overall experience. Clients have found that Tagger enables more efficient influencer search for their campaigns and improves the process of influencer discovery. With this platform, users can easily keep all campaign information in one space and track campaign data effortlessly through its real-time dashboard, which clients find invaluable for gaining valuable data insights. Additionally, Tagger provides comprehensive creator analytics, making it easy to compare influencer partners and gain more insight into creators. The platform's massive influencer database also offers flexibility for larger campaigns, allowing users to deliver on different briefs concurrently. Moreover, Tagger has helped users gain a better understanding of influencer partners before choosing to work with them, ultimately enhancing their influencer strategy within their budget. The software has proven particularly beneficial in isolating influencers who align well with brands and hit key points, improving brand awareness in specific geographic regions. Overall, Tagger simplifies the process of finding influencers, tracking metrics, and curating personalized influencer lists across various social media platforms.
Easy to use: Tagger is highly regarded for its user-friendly interface and straightforward navigation. Users find it easy to discover influencers on the website and tag them for future reference. The overall user experience is praised, with users appreciating the simplicity and intuitiveness of Tagger.
Data-driven insights: Users appreciate the data-driven nature of Tagger, which offers a wide range of filters and insights. Reviewers highlight the ability to quickly obtain Language Data Analysis and Engagement Rate within the platform. Being able to filter influencers based on engagement rate, platform, keyword, and type is also valued by users. Additionally, tracking performance and viewing demographics through Tagger's reporting suite provides valuable data for informed decision-making in influencer marketing campaigns.
Affordable pricing: Many reviewers praise Tagger for its affordable pricing options. The platform offers a cost-effective solution without compromising functionality. This makes Tagger an attractive choice for businesses looking to optimize their influencer marketing efforts while staying within budget.
Difficult User Interface: Several users have found the user interface of Tagger difficult to use and not user-friendly, making it challenging to track creators and hindered reporting abilities.
Limited Search Capabilities: Some users expressed a desire for more advanced search features, such as including more influencers in different locations and offering more sophisticated search options like fashion, beauty, and sustainability. They also mentioned that the platform could benefit from better integration with TikTok and Instagram Story mentions.
Inaccurate Data: Users encountered issues with profile loading, inaccurate location data, and discrepancies in the data compared to Instagram or other tools. This made it difficult for them to get a cohesive view of a partner's audience across channels.
Users highly recommend using Tagger for influencer management in-house. They praise its ability to provide valuable data and resources for education. Additionally, they suggest ensuring that everyone on the team has an account if possible. Taking demos and reaching out with questions is highly recommended as users find the support provided by the team to be very helpful. Furthermore, users advise leveraging the training modules and exploring the platform to discover high-quality brand partners for successful influencer marketing campaigns.
Reviews
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August 11, 2021
A great influencer management tool for agencies
Within our advertising agency of 200+ employees, our team of three is consistently use[s] Tagger for influencer programs. We use it for a variety of purposes, such as to inform ideas/influencer suggestions in new business pursuits or to manage campaigns end-to-end for existing clients. Tagger has helped our team be much more efficient, as identifying influencers, managing programs, and measuring results can be a very hands-on, time-consuming process. Instead with Tagger, we're able to make informed, data-driven influencer recommendations, share influencer lists, automatically track results, and share reports with our clients in a fraction of the time.
- User-Friendly Platform
- Great Customer Support
- Enables Collaboration
- Would love the ability to edit/delete Internal + Collaborator comments after they've been made.
- Would love the ability to rearrange or drag-and-drop pages in reports, to accommodate a specific order.
- Would be nice to have the ability to rank influencers within the Collaborator portal when sharing with the client.
- Reduces hours spent on influencer programs that would otherwise be manual and time-consuming tasks/reports.
- More sophisticated measurement - ability to integrate Ads Manager and Google Analytics insights into one view, allowing teams to be more integrated.
- Ability to provide clear campaign direction/guidelines to influencers, reducing the likelihood of re-shoots or miscommunications.
Out of the other influencer management/SaaS platforms I've used, Tagger is my favorite. I trust the numbers I see and use within Tagger, whereas other platforms I'm a bit more cautious of that are scraping data. I also have to say that Tagger's customer support is fantastic, my representative is always friendly, patient, and responsive, providing thorough answers to any question we send her way. Additionally, there is a live chat feature within the platform that is also easy to use and someone always responds fairly quickly, whereas other services I've used have taken days to get a response to a simple question.