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A friendly tool with great people behind it
March 02, 2023

A friendly tool with great people behind it

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Data Collection
  • Data Transformation and Enrichment
  • Data Storage

Overall Satisfaction with Tealium Customer Data Hub

Utilize Tealium, to implement tags and collect event-level data. Our use case for the Tealium Tag Manager (TIQ) include on capture website user behavior and interaction to implement media tags. Through the use of the data dictionary, we use eventStream to collect event-level data of user interaction on the website. The data is then delivered to our data bases.
  • pipeline or connection with industry vendor for data delivery
  • easy to use UI
  • Live Event capability to track data collected
  • Missing ability to troubleshoot tag or tag audit report as pdf
  • be able to download/copy event traits as live event report for documentation purposes
  • Able to modify on the UI the total value on event feed from 30 day count to last 7days, or previous day.
  • EventStream
  • Tealium IQ
  • DataStream
  • Event-Level data provided insights that were analyze for campaign optimization
  • Tealium was able to connect our data from lower-to-upper funnel
  • Tealium cookies are limitation with new IOS changes and PII restrains
Support team has always been great at addressing issues or questions, by providing answer or escalating it internally to the right individual. reply response time has been always reasonable. Some responses are responded with documentation doc but in some instances the question require a non-generic answer that can create a back-and-forth conversation.
Utilization of 1P data has been a challenge. Due to the limitation of PII we have been limited on using Tealium cookie for confidentially use them for full user profiling method. The third-party deprecation has been helped by being 1P client-side cookie, but we still have challenges with safari and apple devices privacy updates.

Do you think Tealium Customer Data Hub delivers good value for the price?

Yes

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Tealium Customer Data Hub go as expected?

Yes

Would you buy Tealium Customer Data Hub again?

Yes

Like any MarTech, recommendation of a new product depends on current tech stack and current client needs. Scenarios where is less appropriated would be if the client has limitations on utilizing 1P data or PII data for user profiling. CDH is suited for clients with rich 1P data that can build a customer profile for segmentation and activation through the platform.