Tealium is a powerful tool for your arsenal
March 02, 2023
Tealium is a powerful tool for your arsenal
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Data Collection
- Data Standardization
- Data Integration
- Data Activation
Overall Satisfaction with Tealium Customer Data Hub
Managing digital identity on our website with support from offline data feeds, activating audiences for suppression within Google Ads, leveraging information with EventStream to inform Facebook CAPI
- Has a wide variety of capabilities to consume data from online/offline sources
- Has the ability to connect to critical marketing platforms
- Is highly customizable to company specific needs and constraints
- Complexity. Tealium is incredibly capable but can have a learning curve that can make it challenging for users that are not in the environment 24/7
- SSO integration was a bit challenging to orchestrate at the level of depth that was desired.
- Price. The platform is valuable, but can be expensive to socialize initially.
- Identity management
- Marketing platform integration
- Offline data ingestion
- Increased ability to manage digital identity
- Increased ability to suppress individuals within marketing environments
- Increased ability to ingest transactional data related to on-site activities for use in analytics
The ability for us to collect and manage identity data has increased, and our ability to optimize marketing has improved
Do you think Tealium Customer Data Hub delivers good value for the price?
Yes
Are you happy with Tealium Customer Data Hub's feature set?
Yes
Did Tealium Customer Data Hub live up to sales and marketing promises?
Yes
Did implementation of Tealium Customer Data Hub go as expected?
Yes
Would you buy Tealium Customer Data Hub again?
Yes