Tealium rocks.
April 15, 2015

Tealium rocks.

Matthew Rogers | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Tealium iQ Tag Management System

Initially Tealium solved our tag management issue. We had pixels all over the place on our web site with no central management system. Updates required a manual search and replace scenario. Tealium easily handled that. Tealium is very stable. No issues with delivery at all. Tealium is also very polished on the front-end of the software. For a very complex system, it is quite intuitive. We have just scratched the surface of the software. From event tracking to building audience personas, Tealium can be a much greater company asset by providing user data to allow us to make better marketing decisions.
  • Tag management.
  • Provide a stable and reliable tag delivery.
  • Multiple tag configuration with rollback ability.
  • A Tealium certification program is needed to realize the full potential of the software. This would be a professional asset as well for marketing careers.
  • More detailed daily delivery reports with as much details as possible regarding tag failures.
  • Better employ efficiency - we are spending less time adding and removing tags now.
  • Better user experience as site loads are not hindered by tracking pixels loading poorly or not at all from external sources.
Tealium shines against Google Tag Manager by having plug and play integrations for over 600 tracking tags. GTM only has this for Google or Double Click tags and requires customization for all other tags.
Tealium well suited for tag management.

Key question to ask during selection process is to ask who will manage Tealium in-house. True management of tags will require someone with technical ability and who is comfortable with HTML and JavaScript.