Great improvement over Google Tag Manager
April 15, 2015

Great improvement over Google Tag Manager

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Tealium iQ Tag Management System

We are working on our initial implementation of Tealium on our e-commerce site. We initially weren't planning to deploy it due to lack of engineering bandwidth, but after learning more about the benefits of upgrading from Google Tag Manager, and the ability to do a (non-preferable) deployment with very little engineering support (e.g. 15 minutes to load a static tag), we decided to go for it.
  • Separate dev/QA/production environments make for great separation for testing purposes. This is a big improvement from GTM, where we were testing in production or finding low traffic pages to test on.
  • Mapping of data sources to tags, so that things like events only need to be tracked once, and then data can be passed to GA, Mixapenl, and others.
  • Simple deployment of tags is its bread and butter, and the #1 reason we're rolling with Tealium. Implementing tags for display ad vendors is far too complex to implement one by one.
  • Migrating from GTM was our main sticking point in implementation. Our site already uses Google's data layer extensively, and mapping this over to Tealium is a straightforward process, but definitely a "project". We've found a way around that that's not ideal, but it certainly makes our implementation more work than we had hoped for.
  • We haven't recognized all of the benefits yet, since we're still working on implementation, but our last set of tags deployed (Quantcast, Criteo) were quite painful to implement. Once we get our Tealium data layer properly implemented, we're looking forward to the day where we can deploy a new tag for a display vendor with a few clicks.
  • Just having a paid option is a nice improvement over Google's free product, which means support is non-existent. Our business is at the point where paying for support is preferable to free product.
See other points for more on this, but Tealium is a clear improvement over Google Tag Manager. Just yesterday, we had a tag that stopped working in GTM despite no changes to it. It was fixed after we redeployed it, but I'm quite sure this would never happen with a product like Tealium.
Tealium is great for marketing driven orgs/e-commerce businesses that need to regularly deploy new tags for analytics, tracking and advertising purposes. For an organization that has a stable, working set of tags, its benefits are less visible. If there are plans for growth and new types of advertising, Tealium will pay for itself in time saved quickly.