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Tealium: More Than Just Tag Management
October 03, 2014

Tealium: More Than Just Tag Management

David Ray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Tealium Tag Management Suite

Tealium is currently used to manage marketing pixels for various internal lines of business and their respective marketing, advertising and branding initiatives. It is deployed on the corporate Web sites, as well as a number of other subsidiaries and partner sites. It solves the associated time and IT expense that would be incurred building a pixel framework or hard-coding rules to fire each pixel. Tealium's tag management solution allows the business to write "load rules" in plain English and control the time-to-market.
  • Reduces the IT expense associated with marketing initiatives.
  • Allows marketers with little-to-no technical experience to initiate business rules without IT.
  • Has a long history of Web Analytics as its core background and an understanding of the market from both a business and technical perspective.
  • Has a unique personalization framework that supports and ties into our cross-channel strategy.
  • Would like to see a more unified approach to updating the more complex pixels like SiteCatalyst, as it's currently *humpty-dumtied* into several components, making updates less simple than they'd be otherwise.
  • Highly positive impact on our budget, having greatly reduced our IT spend
  • Highly positive impact on our campaign time-to-market
  • Highly positive impact on our internal customer service and business partner initiatives
  • Adobe Tag Manager,UberTags
Neither Adobe Tag Manager nor UberTags had what we considered to be an enterprise worthy platform at the time we evaluated them. Although I believe that's changed for both Adobe and UberTags, Tealium is highly focused on TM as well as being forward-looking regarding data collection, beyond its TM origins, with its Audience Stream product.
Highly likely to renew; support has been stellar and having worked with the executive team at Tealium, both in its current state and its Web Analytics past, I trust this group will continue to push the technology and business boundaries to our companies' mutual benefit.
Tealium Tag Management is well suited for companies large and small, but is well-suited for enterprises that want more than simple tag management, as it has enterprise level support. It's Audience Stream product takes Tealium well beyond its initial TM solution, and into both personalization and multi-channel territory.