Tealium pros and cons
March 22, 2014

Tealium pros and cons

Silva Dimitrova | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction

We use Tealium for over 35 clients in e-commerce to power all analytics tracking through Tealium Tag Manager. Each client has between 5 and 20 tags plus multiple custom extensions accommodating custom tagging needs.
  • Saves engineering time for basic tag implementation
  • Easy event tracking set up for Google Analytics
  • Easy PPC tracking for multiple platforms - adwords, Kenshoo etc...
  • Custom tagging and extensions set up without engineering involvement
  • Saves engineering time/cost and ease of basic tag implementation
Google tag manager. Tealium offers a much more user friendly interface, as well as capabilities.
It is currently powering all of our clients
Basic tag implementation would work great for clients with many vendors.
Custom tagging through Omniture or GA or any highly customizable reporting suite should be carefully evaluated.