TechTarget; who's got the stack?
April 04, 2023
TechTarget; who's got the stack?
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with TechTarget Priority Engine
Each week i log into TechTarget to see which accounts have been engaged with my content. Then i will click into the account and see the exact names and dates that a prospect was viewing my content. Then i figure out where the prospect cam from, and what kind of collateral they were viewing. It also gives a little score for each prospect.
Pros
- Top accounts
- Top buying team
- Names and emails
- Contact info
Cons
- Better contact info, less personal emails
- More intent data
- More names
- Brings in new pipeline
- New contacts
- integrate with SFDC better
- doesnt catch duplicates
TechTarget has much more specific information. You can see actual names and titles of prospect engaging with content. This makes a cold call a little more warm.
Do you think TechTarget Priority Engine delivers good value for the price?
Not sure
Are you happy with TechTarget Priority Engine's feature set?
Yes
Did TechTarget Priority Engine live up to sales and marketing promises?
Yes
Did implementation of TechTarget Priority Engine go as expected?
Yes
Would you buy TechTarget Priority Engine again?
Yes
Comments
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