Tracx - A Social Media Professional's Best Friend
February 26, 2016
Tracx - A Social Media Professional's Best Friend
Overall Satisfaction with Tracx
My company used Tracx to monitor social media engagement. As a startup company, it was imperative that we knew what our competitors were talking about, trending topics, and user engagement with our posts. I was able to tailor posts to fit the needs and wants of our audience by learning what they are interested in and responding to. I was the sole user of the program and first social media/PR rep for the company.
- Monitor competitors
- Have specific numbers on engagement for metrics
- Easy to use, user friendly
- The iPhone app wasn't as informative/user-friendly as the website
I was the sole user of Tracx in my organization. I used it to post and monitor social media engagements.
- None
Tracx is the only product of this nature that I have been exposed to.
- Increased awareness in the social media space
- Helped tailor posts to audience