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Helpful tool for finding ad equivalency of media coverage
April 20, 2018

Helpful tool for finding ad equivalency of media coverage

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud (TrendKite)* is being used exclusively by our communications and marketing department to determine ad equivalency of our media coverage.



*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Customer service - very responsive and flexible!
  • Ad equivalency - a great metric to show to our board members and agency-wide what our coverage looks like in terms of ad $$
  • Highest readership - we are easily able to find articles that are making the biggest impact
  • Sometimes toggling between dashboards can get confusing
  • There are a few widgets we don't benefit from
Cision is constantly innovating -- meaning they have widgets and capability that Meltwater didn't have. Meltwater was not able to show us ad equivalency which was important.
Cision Communications Cloud (TrendKite) is great for organizations that have a strict ad budget, but would like to know how editorials/coverage play into viability. Our organization was able to secure a discount, which was extremely helpful as we have a small department budget for resources like this.

Transition from TrendKite to Cision Communications Cloud

They have been super flexible with both our budget and operational concerns.