Item: Cision Communications Cloud
Rating: 9
Author: Verified User

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

Cision Communications Cloud (TrendKite)* is being used exclusively by our communications and marketing department to determine ad equivalency of our media coverage.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Pros and Cons

Pros

Customer service - very responsive and flexible!
Ad equivalency - a great metric to show to our board members and agency-wide what our coverage looks like in terms of ad $$
Highest readership - we are easily able to find articles that are making the biggest impact

Cons

Sometimes toggling between dashboards can get confusing
There are a few widgets we don't benefit from

Alternatives Considered

Meltwater Media Intelligence Platform

Cision is constantly innovating -- meaning they have widgets and capability that Meltwater didn't have. Meltwater was not able to show us ad equivalency which was important.

Likelihood to Recommend

Cision Communications Cloud (TrendKite) is great for organizations that have a strict ad budget, but would like to know how editorials/coverage play into viability. Our organization was able to secure a discount, which was extremely helpful as we have a small department budget for resources like this.

Helpful tool for finding ad equivalency of media coverage

Software Version

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

Pros and Cons

Pros

Cons

Alternatives Considered

Likelihood to Recommend

Transition from TrendKite to Cision Communications Cloud

Support Rating

Comments

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