Item: Cision Communications Cloud
Rating: 8
Author: Abbey Ramirez

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

The marketing team uses Cision Communications Cloud (TrendKite)* to track various keywords and themes, as well as to create and distribute a brand reputation report to key stakeholders. It allows us to be daily involved in the tracking and monitoring of our company's name and our overall brand in the marketplace.

Pros and Cons

Pros

Cision Communications Cloud* is very easy to use, from the dashboard to the searches to the reports. After just a short amount of time, our team has been able to learn the functionalities it offers and use them, even at their most basic level.
I appreciate Cision Communications Cloud's* quick access to customer service. From reports not generating correctly to help creating a search term, a representative is always just a chat away.

Cons

Our team's onboarding was a bit of a hodge-podge and could have been more streamlined so that everyone felt equipped. It would be beneficial to have a complete guide to refer back to and share.
The search function works well, but I would like to have an up-to-the-minute or as-it-happens function that alerts me by email as soon as my search term pops up online (like Google Alerts).

Alternatives Considered

Meltwater Media Intelligence Platform, Google Analytics and HootSuite Enterprise

None of the tools I've personally worked with come close to Cision's* capabilities and functionality.

This review was written before Cision acquired TrendKite. TrendKite is now part of the Cision Communications Cloud.

Likelihood to Recommend

Cision Communications Cloud is well suited to track mentions of our brand and our competitors, but doesn't work very well for up-to-the-minute tracking of various crisis situations or as-it-happens industry news. I still need to use an additional tool like Google Alerts to do this.

Cision Communications Cloud has great reporting capabilities and the interactive reports have been very beneficial to my team and stakeholders.

Transition from TrendKite to Cision Communications Cloud

Support Rating

The support I've needed has been top notch. I typically only use the chat function, so I'm talking with various people each time I have an issue, but all have been helpful and provided the support I've needed exactly when I need it.

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Cision Communication Cloud's pros and cons

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