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Great people, great product!
June 07, 2018

Great people, great product!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We use Cision Communications Cloud (Trendkite)* for several accounts. It started as a tool used primarily by our analytics team, but now more and more account teams want to access as well, as their clients expect more rigorous KPI reporting. It's great because it's both a media monitoring platform and an analysis platform. We all love being able to quickly visualize our data via customized widgets, but the hands-down best feature is the customer service/support. We love that they will build our keywords for us and are quick to respond when we reach out for help. There really isn't a comparable product that suits the needs of a modern PR firm like Cision- they get what we're trying to do.


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • keyword support- initial setup & refining via customer support. They're Boolean wizards!
  • data visualization via widget-based dashboards- great for quick reference.
  • PR Attribution offering is very useful if driving to a website is a communications goal- no one else really does this!
  • slack integration for alerting!!
  • international coverage is spotty but improving; you'd need a local market representative to QA the data & translate the keywords
  • the instant reports are not customizable so not useful from a client services perspective
  • alerting could be more customizable- like basic volume thresholds or something, rather than for every article
We all like its ease of use and focus on media coverage over all the other platforms. I hate how some platforms try to stack social data on top of media as if they're the same thing. Cision Communications Cloud (TrendKite)* tells you how many times articles were shared on social, but doesn't try to equate an article with a Tweet. Meltwater is still better for international coverage but no one likes using that platform after they've used Cision Communications Cloud.
It's great for media monitoring when you need data associated with each article and you want to be able to quickly visualize the data to make decisions. My only hesitation is when you're working in a wide range of countries and languages- you'll need to count on supporting the platform in the non-English speaking markets, and their coverage isn't as developed as it is in the US.

Transition from TrendKite to Cision Communications Cloud

Hands down amazing support. They're just an email or chat away, and our reps have offered to help us as we train up new team members, at no additional cost. They've even offered to call into meetings if we have clients asking questions about the platform. We especially love how much they help with building and refining Boolean for our dashboards.