Item: Cision Communications Cloud
Rating: 9
Author: Melody Matzdorff

Overall Satisfaction with Cision Communications Cloud

Use Cases and Deployment Scope

Our organization uses Cision Communications Cloud (TrendKite)* across the entire team as a means of tracking the mentions in the press for each of our PR clients, staying alert on high volume mentions and potential crises, as well as keeping track of the value of our work for our clients.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Pros and Cons

Pros

Cision Communications Cloud has detailed graphics to show in an easy-to-understand manner the comparison and status of each company/individual we are keeping track of.
Cision Communications Cloud has wonderful, fast, helpful customer service -- answering questions in as little as 2 minutes. This is extremely helpful when putting together a report on a deadline.
Cision's interface is very easy to use, easy to understand, and clean.

Cons

We have had many circumstances of Cision Communications Cloud not monitoring specific outlets that we need monitored. This causes an issue with tracking the value of our work or the share of voice comparison for our clients, as results may not be all-encompassing.
A good amount of advertising is included in the mentions brought in by Cision. While the team is very helpful in removing the advertisements upon request, it would be great to not have to worry about earned media and paid media being tracked as one and the same.

Alternatives Considered

Cision PR Software

Cision (TrendKite)* is the leader in their field. While Cision (pre-TrendKite acquisition) has worked to catch up to their analytics ability, Cision (now with TrendKite) was the breakthrough company in PR Analytics. They are easy to use, relatively inexpensive, and constantly expanding into new fields of coverage.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Likelihood to Recommend

Cision Communications Cloud (TrendKite)* is very well suited to monitor media voice over time (from days to weeks to years). It quickly shows the users the value of a specific brand, product, topic or pitch. It helps a PR firm easily measure the value that they are bringing to their clients -- a very difficult thing to do.
It is not as well suited as a media contact base, compared to some of its competitors. It may not be as appropriate for tracking mentions from smaller outlets, as they may not be covered by the Cision base.

Transition from TrendKite to Cision Communications Cloud

Support Rating

Typically support has a very quick response time. I give it a 9 out of 10 for a few times that they have failed to help us get a project done within a time crunch. Always polite, understanding, and quick to help.

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