Cision Communications Cloud is AMAZING
June 06, 2018
Cision Communications Cloud is AMAZING
Score 10 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
We're using Cision Communications Cloud (TrendKite)* to measure our PR and influencer mentions, social media shares of those mentions, and the traffic those mentions drive to our website. We have five users who access and use the system. This is the first time we've truly been able to capture and measure the effectiveness of our PR and content marketing strategies.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
- The dashboard is highly customizable and extraordinarily useful. You can create as many dashboards and campaigns as you wish for time periods going all the way back to 2013.
- The reporting is stellar. Fully interactive, allowing people who receive the report to not just see how much coverage, but actually visit the individual articles, and gain a deeper understanding of what's being presented.
- The customer service is truly outstanding. Our customer success team is always available to answer questions, help with searches, and do just about anything else I ask related to the product.
- It's a newer tool, so they're always making improvements. I would love some more flexibility in how some of the widgets display information in the dashboards.
- The application can be a bit fussy in Safari. Chrome works much better.
I did a demo of Meltwater, but found that the overall look and feel of Cision Communications Cloud (TrendKite)* was better. The reporting was more full-featured and the overall demo/sales experience was superior. Meltwater was an impressive service, I just liked Cision a little better.