1. Home
  2. Public Relations (PR) Software Tools
  3. Cision Communications Cloud Reviews
  4. User Review of Cision Communications Cloud
Trust Cision Communications Cloud!
August 29, 2018

Trust Cision Communications Cloud!

Eric Jones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We currently use Cision Communications Cloud (TrendKite)* for all our reporting requirements as far as earned media is concerned. It solves the issue for us of measuring all important share of voice versus competitors; it helps us track our mentions on a week to week basis, it provides sentiment analysis, social amplification and lastly ad equivalency - all in real time. In prior roles at agencies, this type of analysis would have taken a team at least a week to pull together from disparate systems. With Cision - it's all available instantly and in a beautiful, visual interface.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Instant reporting and real-time tracking of earned media coverage.
  • The ability to customize reporting in many, many different ways - some key ones for us are share of voice, mentions, social amplification, key stories and sentiment analysis.
  • Beautiful visual reports.
  • Pinpoint Contacts is a good solution - better than other similar products on the market from Cision (pre-TrendKite acquisition) and Meltwater, however, with the constant shifts in reporters - there's always room for improvement in terms of contact information and which publication the reporter is currently writing for.
Cision (pre-TrendKite acquisition) and Meltwater. Meltwater's service is absolutely abysmal. They write all their contracts in a way that they auto-renew unless you provide 4 months notice (something roughly like that - it's more than the typical 30 or 60 days notice). The reporting on both is vastly inferior and nowhere near as visual. Even in areas where they used to own the market - in reporter contacts etc., - they've lost out to Cision (TrendKite)* with their Pinpoint Contacts product.
Well suited for earned media reporting - across nearly any scenario (SOV, mentions, ad equivalency, sentiment, social amplification) and if there's something else that you need typically their support organization will help you build a report that will get you the information you need. They recently did this for us with a report that examines PR Referral Web Traffic.

Transition from TrendKite to Cision Communications Cloud

As mentioned in a prior question - the support organization has repeatedly worked with us to fine tune our reports - whether for share of voice or to help us get set up with a PR Referral Web Traffic report or to incorporate some new information on a reporter in their Pinpoint Contacts solution. I've found them to be the most responsive and helpful support organization I've worked with in the marketing sector - and they're light years ahead of where their competitors, Cision (pre-TrendKite acquisition) and Meltwater are.