Cision Communications Cloud is not your granddaddy's database, and that's a good thing

We use Cision Communications Cloud (Trendkite)* for our creative agency, and for most of our PR clients. It's a great tool for PR monitoring, reporting, and targeting reporters and we plan to continue using it next year. I like that it has a strong digital PR and social media component to help demonstrate reach across all platforms. We have recommended it to larger clients who would benefit from having their own PR database. I also appreciate the customer service at Cision. Since they are a newer company, it feels like they actually care about me, and they are way more responsive than our previous solution. I also find that while their database of reporters is smaller, the contact information is actually accurate, which goes a long way in my book!


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.