A relatively happy costumer.
October 26, 2018

A relatively happy costumer.

Sverrir Falur Björnsson | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We monitor the coverage for the company for each month. We then put the data it provides us into Excel where we track how we're trending. I create monthly reports that I distribute to the senior staff and my co-workers. We use Spike alerts to see when other airlines are being covered. We monitor each product launch, many marketing campaigns and even some other topics related to us.
  • Very good costumer service. All problems I've had so far have been solved quickly.
  • Easy to create searches and get quite detailed overviews of what you're diving into.
  • You don't have to have a Cision account to enjoy the interactivity in the reports.
  • The interface is heavy and often takes a while to load completely. As well when you've loaded a list of more then 200 results the whole screen becomes sluggish and difficult to navigate
  • A lot of noise within the results. Every time we get a spike in our mentions I have to manually remove articles that are not relevant but might have a mention of us in a side link somewhere on the page.
  • More customization of the reports would be welcome. No one is interested in the reports I send because they've looked more or less identical for two years.
We haven't tried other ones. We use Socialblade on the side but that's it. I've Googled a bit but most people recommend Cision (TrendKite)* so we've stuck with that.
It is well suited for internal comparisons, for example, your own mentions between months. The results are so diluted with noise though that you have to be careful before sharing them with other people. It doesn't look good when you send out false information or measurements that are inflated by data that isn't relevant.

Transition from TrendKite to Cision Communications Cloud

It's excellent.