Overall Satisfaction with Cision Communications Cloud
We monitor the coverage for the company for each month. We then put the data it provides us into Excel where we track how we're trending. I create monthly reports that I distribute to the senior staff and my co-workers. We use Spike alerts to see when other airlines are being covered. We monitor each product launch, many marketing campaigns and even some other topics related to us.
- Very good costumer service. All problems I've had so far have been solved quickly.
- Easy to create searches and get quite detailed overviews of what you're diving into.
- You don't have to have a Cision account to enjoy the interactivity in the reports.
- The interface is heavy and often takes a while to load completely. As well when you've loaded a list of more then 200 results the whole screen becomes sluggish and difficult to navigate
- A lot of noise within the results. Every time we get a spike in our mentions I have to manually remove articles that are not relevant but might have a mention of us in a side link somewhere on the page.
- More customization of the reports would be welcome. No one is interested in the reports I send because they've looked more or less identical for two years.
We haven't tried other ones. We use Socialblade on the side but that's it. I've Googled a bit but most people recommend Cision (TrendKite)* so we've stuck with that.