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PR Cision Communications Cloud Review
October 26, 2018

PR Cision Communications Cloud Review

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud (TrendKite)* is used for monitoring and reporting for one of our destination clients. I believe we are one of the only teams in the office that uses it, as our client is the one that pays for the service. It addresses the problem of tracking articles that we have not secured ourselves, as our client likes to see what else has been published in the media about the destination.


*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Graphs - the graphs are helpful to show what the topic of each article relates to
  • Monitoring - the service is able to pick up any and all articles about my client
  • Data/organization - the service provides audience numbers, ad value, and all other data points we need for reporting purposes
  • Monitoring - the search picks up some articles that don't have anything to do with my client
  • Advertisements - when monitoring, if there is an advertisement of my client on the article's website the search picks up these articles even though the article is not featuring my client
I use Talkwalker for my clients more than Cision.
Not appropriate for clients that you do not need to monitor for coverage that you did not secure yourself.

Transition from TrendKite to Cision Communications Cloud

We keep having to adjust the search terms because the software does not pick up articles we secure and yet picks up articles that have nothing to do with our client