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Cision Communications Cloud - the best media monitoring platform for us
October 26, 2018

Cision Communications Cloud - the best media monitoring platform for us

Chuck Sullivan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We use Cision Communications Cloud (TrendKite)* for two primary functions: as a daily aggregation of relevant news items about our organization and its affiliates that we can cull and share with senior leadership; and to track the scope and effectiveness of specific marketing and branding campaigns across the earned media landscape. It is used only by our communications/external relations department.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communication Cloud.]
  • The ability to easily define and refine specific search parameters allows us to access the stories and mentions that are most relevant to us
  • The Dashboard platform allows us to get a wide view of a campaign's effectiveness while providing access to more detailed analysis with one click
  • The daily email reports we receive are invaluable to monitoring our mentions. It is particularly helpful to be able to customize those reports based on frequency and to isolate mentions in top-tier publications
  • At times, getting a deep dive on a particular type of search (e.g., comparisons with competitors) can be a chore to set up manually. However, I am comfortable that Cision's (TrendKite's)* staff support is always available to assist.
We selected Cision Communications Cloud (TrendKite)* when it was in its relative infancy for two main reasons. Its interface was far easier to manage and refine relative to its competitors, allowing us to get the most relevant results from our tracking and monitoring. And its customer service was best-in-class by a wide margin. The Cision (TrendKite)* team was always open to suggestions and improvements and finding ways to make their platform more appropriate for our daily use, while the competitors were more interested how we would adjust our workflow to fit within their space.
In our situation, we have a general idea of where our external media mentions will appear - so our needs are not necessarily the same as those of a corporate client looking to track the scope of a new marketing initiative. The value for us is that Cision is able to collect our mentions in a refined and efficient manner, saving our staff countless hours.

Transition from TrendKite to Cision Communications Cloud

Our Cision (TrendKite)* representative has changed a few times in the four years that we have been a client. But at no time did I feel that we did not have full support to assist with building relevant searches or finding creative ways to achieve desired results. That has not always been the case with previous providers, where, once the sale is made, any interaction with support essentially becomes a sales pitch for enhanced services.