Cision Communications Cloud helps us to better understand the media landscape.
February 27, 2019

Cision Communications Cloud helps us to better understand the media landscape.

Freek Wilkes | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud (TrendKite)* helped us to discover our main traffic generators, initiated by PR content. I am using this software to create a bridge between PR and MarCom. We were able to show the value of PR to our MarCom colleagues.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]

Pros

  • The customer care and help functions inside the Cision Communications Cloud dashboard works really well. We normally receive answers within minutes.
  • Requests for new dashboards and updates are entered a few days after asking.

Cons

  • Sidelink content was the main issue we faced when creating useful dashboards.
  • The PR attribution part is not 99% accurate.
  • Cision PR Software
PR attribution is what makes Cision Communications Cloud unique.
Cision Communications Cloud (TrendKite)* is well suited for discovering your main PR partners. Cision is, in my opinion, not distinctive in its monitoring functionality. The reason we chose Cision as our monitoring and intelligence partner is because of the PR attribution.

Transition from TrendKite to Cision Communications Cloud

Support is fast and accurate. Specific requests are communicated with Cision's (TrendKite's)* success manager.

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