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Cutting-edge analytics for data-driven PR professionals
February 27, 2019

Cutting-edge analytics for data-driven PR professionals

Katrin Weissenborn | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud (TrendKite)* helps us to understand what the world is saying about our brands. With a portfolio of several well-known travel brands in over 40 countries, it used to be a challenge to keep track of all PR coverage and at the same time not miss out on what are the hot topics the travel industry is talking about.


*This review was written near the time Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
  • Cision quantifies our PR impact and helps the team to optimize the PR strategy.
  • Cision analytics are the data basis to strategically shape our SEO-friendly PR approach.
  • Cision allows us to easily get an overview of what other travel brands are doing.
  • Cision is very strong in detecting coverage for our brands that operate in the English-speaking market, but it struggles with other languages e.g. Spanish.
  • Cision also does not always get the international media right. So sometimes coverage is missing or top media is categorized as a blog (which we filter out by default).
I have not used any similar products.
If the dashboards and searches are properly set up, you should find it easy to create nice reports that are easy to understand and updated automatically. However, if your brand name is an actual word in the local language, it takes a lot of time to remove articles, but this is a general problem of these kinds of tools.

Transition from TrendKite to Cision Communications Cloud

The team received just the right amount of training sessions to get started. Now we work completely independent, but our account manager makes sure to check in on a regular basis to make sure everything is ok and that we are always aware of new features and functionalities to make the most of the platform.